Category Manager
3 weeks ago
About the Role:
As a Category Manager at Russell Stover, you will be responsible for driving strategic growth and category vision across our wholesale sales channels. You will provide category analysis, shopper insights, and strategic recommendations to deliver best-in-class assortment, distribution, and shelving for our customers.
Key Responsibilities:
- Act as a category consultant to our customers and company, providing unbiased recommendations to drive overall category growth and the Russell Stover business.
- Synthesize multiple data sources, including POS, Panel, Shopper Card, and Insights, to craft compelling, concise, and actionable selling stories.
- Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, pricing, distribution, and shelving to enable share growth.
- Embed yourself within our customers and attend customer meetings to present analysis, trend information, and category opportunities.
- In collaboration with Marketing and Sales Strategy, support the creation of seasonal and key initiative selling presentations with contributions of insights and/or data analysis.
- Influence the development of strategic sales and category action plans through the sharing of knowledge gained from customer-specific data.
- Provide Sales with post-event analytics and YOY implementation opportunities to drive the total confection category and Russell Stover.
- Serve as the category expert by fully understanding shopper motivations and barriers through available syndicated, shopper card, and panel data.
Requirements:
- Bachelor's degree
- 3+ years of Category Management or analytical experience
Preferred Qualifications:
- Advanced degree, M.B.A.
- 5 years of business analytics experience in Sales and Category Management
- Confectionery Industry experience
- Experience using advanced functions within Microsoft Excel, Word, and PowerPoint
- Experience using syndicated data (Circana, Nielsen, Kantar) and loyalty data
- Strong analytical, technical, and interpretations skills
- Excellent written, communication, and presentation skills
- Ability to work under pressure and meet tight deadlines
- Ability to find unique and creative ways to add value through data and insights
- Solution-driven
About Russell Stover:
Russell Stover is a leading manufacturer of boxed, seasonal, and sugar-free chocolates. We are committed to excellence, innovation, entrepreneurship, responsibility, and collaboration. Our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. We are proud to be an equal-opportunity workplace and an affirmative action employer.
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