Senior Brand Manager
4 weeks ago
About the Role:
Russell Stover Chocolates is seeking a Senior Associate Brand Manager to join our team. As a key member of our marketing department, you will be responsible for developing and managing a broad variety of products and projects from beginning to end.
Key Responsibilities:
- Pull and analyze market and consumer panel data to enhance product offerings within assigned portfolio.
- Use syndicated data reporting systems such as Nielsen and/or IRI to provide strategic analysis for the company's heritage brands.
- Catalog relevant consumer information relating to respective categories to feed the Marketing & Sales planning process.
- Analyze market and competitive trends, including working with the Category Management team on retailer loyalty data and recommending actions to achieve annual sales and objectives.
- Evaluate product portfolio and the marketplace and make recommendations for new product launches and product improvements to ensure Russell Stover growth and brand relevance.
- Develop and implement strategies and plans to maximize the profitability of assigned products/product categories while maintaining consistent quality standards.
Requirements:
- Bachelor's degree in business, marketing, or related field.
- Proficient using Microsoft Word, Excel, and PowerPoint.
- Experience analyzing and interpreting data.
- Brand or product management experience with a CPG company.
- Able to manage ambiguity and thrive in a fast-paced, entrepreneurial environment.
- Strong creative skills to properly evaluate; an eye for creative.
- Self-starter, able to act with agility and time management skills to accomplish tasks and meet projects deadlines.
- Commitment to continuous self-improvement to develop critical marketing management skills.
About Russell Stover Chocolates:
Russell Stover Chocolates is proud to be an equal-opportunity workplace and is an affirmative action employer. We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.
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