Senior Marketing Program Specialist

1 week ago


Sacramento, California, United States The California State University Full time
Job Summary

The California State University is seeking a highly skilled and experienced Senior Marketing Program Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to support our graduate programs. This is a unique opportunity to work with a dynamic team and contribute to the success of our institution.

Key Responsibilities
  • Develop and implement marketing strategies to support graduate programs
  • Collaborate with cross-functional teams to achieve marketing goals
  • Manage and maintain marketing materials, including websites, social media, and print materials
  • Analyze and report on marketing metrics and campaign effectiveness
  • Stay up-to-date with industry trends and best practices in marketing
Requirements
  • Bachelor's degree in Marketing or related field
  • Minimum 2 years of experience in marketing, preferably in higher education
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
Preferred Qualifications
  • Master's degree in Marketing or related field
  • Experience with marketing automation tools and social media platforms
  • Knowledge of web development and design principles


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