Senior Marketing Program Specialist
1 day ago
We are seeking a highly skilled Senior Marketing Program Specialist to join our team at The California State University, College of Business. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our graduate programs and enhance our online presence.
Key Responsibilities- Develop and execute marketing plans to increase enrollment and promote the College's brand
- Oversee website updates and manage social media accounts to engage with our audience
- Create marketing materials, including brochures, press releases, and social media content
- Collaborate with internal stakeholders to ensure alignment with College goals and objectives
- Stay up-to-date with industry trends and best practices in marketing and communications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Up to 2 years of experience in marketing, with a focus on print and digital marketing and social media management
- Experience providing initiative, leadership, and lead work direction or supervision in the workplace
- Proficiency in digital marketing strategies and tools, including SEO, SEM, email marketing, and analytics
- Strong understanding of social media platforms and trends, with the ability to develop and implement effective social media campaigns
- Master's Degree
- Knowledge of higher education marketing and admissions processes
- Ability to take and edit photos for website and social media
- Ability to film and edit short videos for website and social media
We offer a competitive salary range of $5,500 - $7,084 per month, commensurate with candidate's education, experience, skills, and training. We also offer a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) retirement plan.
As a member of our team, you will have the opportunity to work with a diverse group of professionals and contribute to the success of our College. If you are a motivated and creative individual with a passion for marketing and communications, we encourage you to apply for this exciting opportunity.
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