Director of Product Growth

4 days ago


San Mateo, California, United States Freshworks Full time
Key Responsibilities

The Senior Director of Product Marketing will be responsible for the following key responsibilities:

• Lead the company-wide development of product messaging and positioning for all products, solutions, and bundles in the Freshservice portfolio, including competitive differentiation across different customer segments.
• Communicate our products' value propositions with the go-to-market teams (Sales, Customer Success, Solutions Engineering) and enable teams with compelling content, tools, and training.
• Build and execute winning sales plays and programs to drive new customer acquisition as well as retention and expansion with existing customers. Tailor these plays by use case, by persona, by verticals, and by customer segments.
• Drive product launches: Oversee the development and execution of launch plans both for new innovations and for enhancements to existing products.
• Ensure unified marketing execution by working collaboratively with demand generation, brand, communications, partnerships, and Analyst Relations teams to tell compelling stories that help shape market perception of Freshservice, generate and capture demand, and drive revenue across our offerings and across the customer lifecycle.

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