Digital Content Specialist

2 weeks ago

Reston, Virginia, United States TechnoSmarts, Inc. Full time

We are seeking a highly motivated and creative Digital Content Specialist to join our team at TechnoSmarts, Inc. as a TikTok Content Creator. This is a 6-month contract position with potential for extension.

The ideal candidate will have a passion for producing engaging video and static content for social media platforms like TikTok and Instagram. They will be confident in front of or behind the camera, savvy in graphic design, hyper-creative, and have a passion for healthy living.

Key Responsibilities:


Social Listening: Perform listening across channels to identify relevant trends and opportunities for content that drives engagement and relevancy.


Develop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram.


End-to-End Content Creation: Design, produce, edit, and copywrite for all social content across TikTok and Instagram.


Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.


Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc.


Stay Trend-Savvy: Keep up-to-date with the latest trends and formats in short-form content to maintain relevance and audience appeal.


Collaboration: Bring forward social led ideas and continuously collaborate closely with Community Manager and brand team to execute strategies.

Requirements:


Bachelor's Degree preferred, not required.


Minimum of 3-5 years experience in content creation and/or social media management representing a brand or organization.


Strong content creation skills that are distinctive and reflect the brand's strategy and voice.


Demonstrated ability to think creatively and have a strong understanding of culture.


Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and Video Editing knowledge required.


Exceptional understanding of the social media landscape inclusive of Instagram and TikTok.


Ability to synthesize data to identify insights to inform creative content and opportunities.


Exceptional communication (written and oral) skills.


Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.


Some travel required.

Preferred Experience:


Experience using social listening and publishing tools.


Previous experience working with large brands and partner agencies.

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