Marketing Assistant Director

20 hours ago


Williamsburg, Virginia, United States College of William & Mary Full time

Job Summary:

We are seeking a highly motivated and experienced Marketing Assistant Director to join our team at the College of William & Mary. As a key member of our marketing department, you will play a critical role in developing and executing strategic marketing plans to increase ticket sales and enhance the game day experience for our athletic programs.

Key Responsibilities:

  • Assist the Assistant Athletic Director of Marketing in developing and implementing marketing strategies to increase ticket sales and enhance the game day experience.
  • Collaborate with cross-functional teams to create and execute marketing plans for assigned sports, with a focus on raising attendance and enhancing the overall marketing experience.
  • Develop and maintain relationships with key stakeholders, including athletic department staff, coaches, and sponsors.
  • Stay up-to-date on industry trends and best practices in marketing and business development.
  • Contribute to the development of marketing materials, including social media content, email campaigns, and promotional materials.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 2 years of experience in marketing or a related field.
  • Proven track record of success in developing and executing marketing strategies.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.


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