Director of Advancement and Alumni Engagement

1 week ago


San Marcos, California, United States Texas State University Full time
Job Summary

The Director of Advancement and Alumni Communications is a key member of the University Advancement team at Texas State University, responsible for developing and executing a communications strategy that engages, builds affinity with, and activates alumni, parents, and other constituents to support and promote the university.

Key Responsibilities
  • Develop and oversee marketing concepts and communications plans to encourage alumni engagement and support.
  • Lead efforts to maximize major gifts by guiding effective proposal writing and identifying strategic public relations opportunities.
  • Provide day-to-day oversight of development communications operations, working with the University Advancement Communications and Development teams and University Marketing department to advance communication and reporting priorities.
  • Analyze and interpret relevant communications data and information to inform strategy recommendations.
Requirements
  • Experience in marketing and communications management, advanced writing, and editing.
  • Prior experience driving marketing and communications strategies and workflow.
  • Successful experience using all major forms of marketing communication vehicles.
  • Advanced level of writing and editing print and electronic communications.
  • Experience with directing strategy and budget development to meet organizational objectives.
  • Strong project management skills.
Preferred Qualifications
  • Experience supporting fundraising or alumni marketing and communications for a large public university or nonprofit organization.
  • Preferred minimum five years of proven experience in alumni engagement, development, or related fields.
  • Preferred minimum five years of comprehensive communication management experience.


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