Digital Media Planner
2 weeks ago
About the Role:
The Keller Group seeks a skilled Digital Media Planner to join our team. As a Paid Media Strategist, you will be responsible for the strategy and execution of digital media campaigns across various platforms.
Key Responsibilities:
- Develop and implement omni-channel media strategies to maximize ROI and drive performance
- Manage multi-media campaigns across platforms for clients, including planning, buying, and negotiating digital and paid social media campaigns
- Perform reporting, optimization, and analysis across all budgets, plans, and presentations
- Provide strategic partnership in terms of media goals, campaign planning, recommendations, and performance
- Research and analyze media options and campaign performance to identify new trends or adjust campaigns to increase performance
Requirements:
- Bachelor's degree in Advertising, Marketing, or related field
- 2+ years of professional experience leading the tactical execution of paid media programs
- Proficiency in Google platforms, including Data Studio, Suite, Tag Manager, and Google Analytics
- Experience managing paid media campaigns across Google, Meta, Bing, TikTok, and other platforms
- Management of programmatic media campaigns in one or more DSPs and making recommendations, optimizations, pacing management, and reporting
- Proficient in Microsoft Office, including Advanced Excel
- Tableau Dashboard experience is a bonus
About the Company:
The Keller Group is a dynamic and award-winning team offering full benefits, 401k, PTO, paid holidays, parental leave, and continuous learning and growth opportunities.
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