Senior Care Services Account Executive

3 days ago


North Dartmouth Dartmouth MA USA, United States Fallon Health Full time
About Fallon Health

We are a healthcare company that prioritizes our members' needs and provides equitable, high-quality coordinated care. Our mission is to improve health and inspire hope.

Job Summary

This position requires a skilled Outreach Account Executive to achieve personal referral/sales/outreach goals for the Summit Elder Care program. The successful candidate will manage a territory and group of referral source accounts, providing regular follow-up and overcoming barriers to obtain referrals.

Key Responsibilities
  1. Relationship Building
  • Create productive and collaborative relationships with internal and external referral sources to obtain qualified referrals and enrollments for the Summit ElderCare program.
  • Participate in community outreach activities, such as senior fairs, community events, and elder services professional association events.
  • Present the Summit ElderCare program to groups who are likely prospects, caregivers, and community referral sources.
  • Develop and implement a Territory Development Plan, and carry out activities to penetrate accounts listed on the plan.
Lead Generation
  • Work collaboratively with the SE enrollment team to discuss progress of referrals and ideas for resolving issues.
  • Provide in-service orientations to new and existing Summit ElderCare program vendors.
  • Tour professionals and prospects at the Summit ElderCare PACE sites.
  • Show accountability and follow up with prospects until the lead is closed/withdrawn.
  • Achieve monthly referral and home visit request goals for the Summit ElderCare program.
Secure Applications
  • Generate sufficient Summit ElderCare enrollment referrals to meet monthly enrollment goals.
  • Explain the SE program clearly and consistently to prospects and their families to ensure that prospects enroll with a solid understanding of the program and will remain members.
Tracking & Reporting
  • Document all sales activities in the department's CRM application in a timely manner.
  • Meet weekly sales activity deliverables consistently, and track these in the CRM and their Outlook calendar.
Assessment
  • Regularly review effectiveness of efforts against goals.
  • Provide market intelligence to the SE Manager and the Outreach/Enrollment Director so that adjustments can be made to tactical plans.
Regulatory Guidelines
  • Operate within the marketing and outreach guidelines and regulations provided by CMS and EOHHS.
  • When in doubt, ask questions pertaining to compliance or privacy regulations.


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