Strategic Paid Social Media Professional

7 days ago


Étreux, Hauts-de-France, United States TBWA\Chiat\Day Full time
About the Role

As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth. We are seeking an analytical and strategic Paid Social Media Strategist to join our team on a contract basis. This role focuses on paid social execution, campaign management, and reporting, ensuring that our clients' influencer campaigns achieve maximum impact.

Key Responsibilities
  • Collaborate with Senior Paid Social Manager and internal teams to ensure best-in-class paid influencer strategies to enhance brand awareness and cultivate audience engagement.
  • Ability to independently execute and optimize paid influencer campaigns within social platforms (Meta, TikTok) for the brands you work on.
  • Monitor campaign performance to achieve KPI goals within budget parameters, recommending optimizations based on observed data and trends, including creative and audience performance observations.
  • Compile and share routine performance reports to key internal stakeholders, providing insightful observations and recommended tests.
Salary

We offer a competitive salary of $75,000 per year, plus benefits, flexible PTO, learning and development opportunities, and parental benefits.

Requirements
  • 3+ years of relevant experience activating paid Meta and TikTok campaigns, with 2+ years of experience activating paid influencer campaigns a must.
  • Additional experience activating paid influencer campaigns on YouTube preferred.
  • Strong project management skills and ability to manage and track time across projects effectively.
  • Detail-oriented with strong analytical skills to interpret data and generate actionable insights.
  • Inquisitive mind with a strong knowledge of the creator industry and emerging trends.
  • Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor.
Why Work with Us?

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.



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