Digital Media Campaign Manager

5 days ago

Étreux, Hauts-de-France, United States MFS Investment Management Full time

Company Overview

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MFS Investment Management is a hybrid work environment where employees thrive in a fast-paced, dynamic setting. We put people first and demonstrate care and compassion for our community and each other.

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About the Role

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The Digital Media Campaign Manager will oversee advertising related activities in connection with MFS' marketing, channel, and enterprise goals. This role manages and implements advertising campaigns in multiple markets managing a variety of media types including digital banners, native, pre-roll, social, search, broadcast, out-of-home.

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Key Responsibilities

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  • Contribute to the strategic planning process together with senior leaders for advertising development.
  • Support the development and implementation of all paid media campaigns aligning with key integrated marketing and brand-building efforts.
  • Own the extensive details of advertising and landing page development created in-house, facilitating all work from concept to final deliverable.
  • Ensure the landing page meets the expected user experience/call-to-action.
  • Manage media activities (deadlines, closing dates, material due dates, creative technical specs, tracking UTMs) and securing critical media specs and ad delivery details; liaise with agencies and publishers.
  • Own problem solving and immediate remediation for all issues.
  • Work with in-house teams to manage underlying ad creation details, partnering with communication and marketing managers, creative, production, publishing, video, social media, and analytics teams, as well as Compliance, content and investment teams as needed throughout the campaign process.
  • Develop and manage creation of detailed Paid Social trafficking sheets with images, text, links, UTMs, URLs, et al, used to launch campaigns in multiple markets.
  • Own the Paid Search program for multiple regions globally.
  • Partner with the Analytics team to support the detailed process of creating UTM tags and tracking codes. Ensure all has been implemented correctly.
  • Manage thought leadership content and oversee the various versions and formats required for placement throughout the campaign.
  • Manage our outside creative SAG talent vendor to ensure all spots have current talent, music, imagery rights, and oversee management of residual payments as needed.
  • Liaise with other outside agencies as needed, and ensure on time and on budget campaign executions.
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What We Offer

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MFS offers a competitive salary range of $100,000 - $140,000 per year, based on experience and qualifications, plus benefits that include generous time-off provided, family focus programs, health and welfare plans, wellness programs, life & disability benefits, and financial benefits.

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Requirements

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We are looking for a highly experienced professional with 5-6+ years' experience managing advertising in multiple mediums including content, preferably from the account management side. The ideal candidate should be able to manage extensive details, juggle multiple initiatives and timelines and work in a fast-paced environment, remaining positive and proactive along the way. Exceptional proofing skills, and the ability to review and test multiple versions of ad units for consistency and accuracy before ads launch in-market are essential.

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Additional Information

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MFS is an Affirmative Action and Equal Opportunity Employer. We are committed to diversity and inclusion and encourage applications from diverse candidates. If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact us for assistance.

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