Digital Media Buying Strategist

5 days ago


Étreux, Hauts-de-France, United States Plymouth Rock Assurance Full time
Job Description

We are seeking a skilled Digital Media Buying Strategist to join our team at Plymouth Rock Assurance. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns that drive results and sales.

About the Role:

  • You will develop, execute, and deliver paid social and programmatic media campaigns to increase brand awareness, consideration, and acquisition.
  • Collaborate with internal creative teams to create compelling ad copy and targeting strategies to reach the desired audience.
  • Monitor and analyze campaign performance, using data to make recommendations for optimization and improvements.
  • Stay up-to-date with the latest paid media trends and best practices, and implement them in campaigns.
  • Cross-functional collaboration is essential, as you will work closely with other teams, such as analytics, to test cohesive and effective audiences.

Requirements:

  • A BA/BS degree is required, with 5+ years of paid media experience in either paid social or programmatic ad buying.
  • Proven experience in Performance Marketing roles, with in-depth knowledge of paid social media platforms.
  • Strong attention to detail and ability to work in fast-paced environments.
  • Understanding of tracking and tagging of ads, with experience within Google Campaign Manager a plus.
  • Deep strategic expertise across Paid Social and/or Programmatic media buying.

About Plymouth Rock Assurance:

Plymouth Rock Assurance is a leading insurance company writing over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic regions. We invest in technology, empower our employees, and prioritize customer loyalty. Our headquarters is based in Boston, Massachusetts, where we employ over 1,900 people.



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