Digital Media Buying Strategist
5 days ago
We are seeking a skilled Digital Media Buying Strategist to join our team at Plymouth Rock Assurance. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns that drive results and sales.
About the Role:
- You will develop, execute, and deliver paid social and programmatic media campaigns to increase brand awareness, consideration, and acquisition.
- Collaborate with internal creative teams to create compelling ad copy and targeting strategies to reach the desired audience.
- Monitor and analyze campaign performance, using data to make recommendations for optimization and improvements.
- Stay up-to-date with the latest paid media trends and best practices, and implement them in campaigns.
- Cross-functional collaboration is essential, as you will work closely with other teams, such as analytics, to test cohesive and effective audiences.
Requirements:
- A BA/BS degree is required, with 5+ years of paid media experience in either paid social or programmatic ad buying.
- Proven experience in Performance Marketing roles, with in-depth knowledge of paid social media platforms.
- Strong attention to detail and ability to work in fast-paced environments.
- Understanding of tracking and tagging of ads, with experience within Google Campaign Manager a plus.
- Deep strategic expertise across Paid Social and/or Programmatic media buying.
About Plymouth Rock Assurance:
Plymouth Rock Assurance is a leading insurance company writing over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic regions. We invest in technology, empower our employees, and prioritize customer loyalty. Our headquarters is based in Boston, Massachusetts, where we employ over 1,900 people.
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