Senior Shopper Portfolio Activation Manager
1 week ago
Senior Shopper Portfolio Activation Manager
Job Summary:We are seeking a highly skilled Senior Shopper Portfolio Activation Manager to join our team at Danone. As a key member of our shopper marketing team, you will be responsible for developing and executing national scaled portfolio plans across brands and key time periods to drive shopper conversion, customer penetration, and loyalty across Danone NA brands.
Key Responsibilities:- Establish a foundation for omni-activation expertise in the field
- Develop and execute national scaled omnichannel programs based on shopper, retailer, and brand insights
- Own budget management process from budget requests to invoice payment across BUs
- Link with marketing organization, category management, and customer planning to uncover insights and define objectives for scale events
- Bridge shopper and customer insights to create key shopper and customer insights and in-store and online conversion/trial drivers
- Understand shopper segmentation, profiles, and drivers at customers covered
- Collaborate with central eCommerce team and digital customer experience team to drive digital execution and inform digital scale activation strategy
- Maintain scale event budget responsibilities
- Establish ROI thresholds and measure consistently
- Lead omni-channel scale marketing strategy and execution
- 4-year college degree
- Experience running national CP programs with actionable customer takedowns
- Ability to understand shopper segmentation, profiles, and drivers at customers covered
- Collaborative mindset and ability to work with cross-functional teams
- Strong analytical and problem-solving skills
Danone is a leading global food company committed to bringing health through food to as many people as possible. We are a purpose-driven company that aims to make a positive impact on people's lives and the planet.
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