Senior Brand Manager, Jefferson's
1 week ago
We are seeking a highly skilled Senior Brand Manager to lead the strategic development and execution of our North American Distillers American Whiskey Portfolio, excluding Skrewball. As a key member of our team, you will be responsible for driving brand equity and performance through long-term profitable growth.
Key Responsibilities- Develop and execute brand strategies that align with our company's overall vision and goals.
- Lead the creation and deployment of essential tools and resources, including AOP, playbooks, and budgets.
- Collaborate with cross-functional teams to establish a cohesive Master Brand Identity for all marketing channels.
- Manage A&P budgets and track brand performance to optimize outcomes.
- Develop shopper-facing tools and programs to drive trial and engagement.
- Bachelor's degree (or equivalent); MBA or advanced degree preferable.
- 8+ years of experience working in brand management with a focus on commercial/shopper marketing; Bev Alc marketing, field marketing, and/or sales experience.
- Experience managing, deploying, and executing shopper-facing programming across multiple channels and sales divisions.
- Good understanding of CPG space, cross-channel shopper marketing (Liquor, Grocery, etc).
- Ability to influence teams and communicate effectively, verbally and in writing, and executive presentation skills.
Pernod Ricard USA is a global premium spirits and wine company that is committed to the full inclusion of all qualified individuals. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. We are an Equal Opportunity Employer and do not discriminate based on actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service, or any other classification protected by law.
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