Associate Director of Data Insights
3 weeks ago
We are seeking an exceptional Associate Director to lead our Data and Analysis team in driving strategic growth for clients. As a key partner for clients and internal teams, you will implement conceptual data frameworks and develop effective marketing strategies to surpass client goals.
Key Responsibilities- Act as a key partner for clients and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
- Expand client work, including building recommended approaches and scope
- Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- Foster creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
- Manage efficient execution of projects, including the implementation of best practices
- Provide guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently
- Build a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
- 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
- Strong client relationship and communication skills, with experience managing multiple projects across teams
- Experience managing a team
- Strong analytical, critical thinking, and problem-solving skills
- Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
- Knowledge of digital data technologies (RMNs, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
- A four-year college degree; advanced degree is a plus
- Passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
Digitas is the Networked Experience Agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
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