Associate Director of Data Insights

3 weeks ago


Chicago, Illinois, United States Digitas Full time
About the Role

We are seeking an exceptional Associate Director to lead our Data and Analysis team in driving strategic growth for clients. As a key partner for clients and internal teams, you will implement conceptual data frameworks and develop effective marketing strategies to surpass client goals.

Key Responsibilities
  • Act as a key partner for clients and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
  • Expand client work, including building recommended approaches and scope
  • Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Foster creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
  • Manage efficient execution of projects, including the implementation of best practices
  • Provide guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently
  • Build a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Requirements
  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Strong client relationship and communication skills, with experience managing multiple projects across teams
  • Experience managing a team
  • Strong analytical, critical thinking, and problem-solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (RMNs, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • A four-year college degree; advanced degree is a plus
  • Passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment
About Digitas

Digitas is the Networked Experience Agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.



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