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Strategic Marketing Director

2 months ago

Miami, Florida, United States Royal Caribbean Group Full time
Job Title: Strategic Marketing Director

At Royal Caribbean Group, we are seeking a Strategic Marketing Director to lead the development and implementation of integrated marketing campaigns. The ideal candidate will have a strong background in marketing and experience in launching new consumer products into the marketplace.

Key Responsibilities:
  • Develop and execute strategic marketing plans to achieve business goals
  • Collaborate with cross-functional teams to understand marketable opportunities and devise a strategic cross-channel, multi-market plan for campaigns
  • Guide project leads/account executives to ensure timely delivery of multiple initiatives
  • Analyze effectiveness of campaign in market and provide competitive analysis
  • possess highly collaborative, people-focused personality to ensure strong relationships with team and channel leaders

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or related field experience
  • 6+ years experience in advertising, marketing, or creative team
  • Experience launching new and revamped consumer products into the marketplace
  • Strong critical decision-making and excellent communication skills