Marketing and Brand Awareness Strategist

3 days ago


Philadelphia, Pennsylvania, United States Gap International Full time
About the Opportunity

As a Marketing and Brand Awareness Strategist, you will play a critical role in driving our digital marketing strategy forward.

This role requires a unique blend of creativity, analytical skills, and technical proficiency.

The ideal candidate will have a proven track record in creating and executing successful B2B lead generation strategies.

We are looking for someone who is passionate about data-driven marketing and has a strong understanding of multi-touch lead attribution tools.

Estimated salary: $90,000 - $140,000 per year.

Key Responsibilities
  • Manage and execute marketing and sales email campaigns within CRM (Dynamics 365)
  • Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion rates
  • Monitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaigns

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