Digital Communications Strategist
3 days ago
We are seeking a highly skilled Digital Communications Strategist to join our team at the Urban Affairs Coalition. This role will play a key part in executing our digital communications strategy by managing and growing our presence on social media platforms.
Job DescriptionThe successful candidate will be responsible for creating, curating, and managing content across our social media platforms. They will ensure that all content aligns with our organization's mission and values, develop strategies to increase brand awareness, and amplify our campaigns to raise awareness, funds, and community engagement.
Key Responsibilities- Manage day-to-day operations of all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
- Schedule and publish posts using social media management tools like Hootsuite, Buffer, or similar platforms.
- Ensure all content aligns with the organization's voice, tone, and branding guidelines.
The ideal candidate will have excellent writing and storytelling skills, with the ability to craft compelling posts. They will design and create engaging social media content, including text, images, graphics, and short videos, using tools like Canva, Adobe Creative Suite, or similar software.
Community Engagement- Monitor social media activity, respond to comments and direct messages, and engage with followers to build relationships.
- Manage and resolve online inquiries or complaints in a professional manner.
- Build relationships with online communities to foster support for our mission.
The successful candidate will track social media metrics (engagement, reach, impressions, follower growth) and prepare regular reports to evaluate the effectiveness of campaigns. They will use insights to adjust strategies and optimize future content.
Trend MonitoringThey will stay updated with the latest social media trends, platform updates, and emerging tools. The candidate will propose and test new ideas to keep our brand's presence fresh and engaging.
Campaign SupportAssist in planning and executing social media campaigns for fundraising events, advocacy efforts, and awareness initiatives.
Requirements- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 2+ years of experience managing social media platforms, preferably in a nonprofit or mission-driven organization.
- Proven experience creating and executing social media campaigns.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Knowledge of Search Engine Optimization (SEO) and content optimization for digital platforms.
- Experience in video content creation for platforms like TikTok or Instagram Reels.
- Medical, Dental, and Vision benefits.
- Short-term Disability (STD) and Long-term Disability (LTD) insurance.
- Employee Assistance Program (EAP).
- 403(b) Retirement Plan.
- Life Insurance.
- Flexible Spending Accounts.
- 14 Paid Holidays per year and generous PTO policy.
The estimated salary for this role is $60,000 - $80,000 per year, depending on experience. We offer a competitive compensation package, as well as opportunities for career growth and development within our organization.
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