Digital Communications Specialist
3 days ago
Job Title: Digital Communications Specialist - Social Media Strategist
About the RoleThe Greater Philadelphia Urban Affairs is seeking a highly skilled Digital Communications Specialist - Social Media Strategist to join our team. As a key member of our communications department, you will be responsible for executing our digital communications strategy by managing and growing our presence on social media platforms.
Key Responsibilities- Social Media Management
- Manage day-to-day operations of all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
- Schedule and publish posts using social media management tools like Hootsuite, Buffer, or similar platforms.
- Ensure all content aligns with the organization's voice, tone, and branding guidelines.
- Content Creation
- Design and create engaging social media content, including text, images, graphics, and short videos, using tools like Canva, Adobe Creative Suite, or similar software.
- Write compelling captions and hashtags that resonate with target audiences.
- Collaborate with photographers, and other team members for specialized content.
- Community Engagement
- Monitor social media activity, respond to comments and direct messages, and engage with followers to build relationships.
- Manage and resolve online inquiries or complaints in a professional manner.
- Build relationships with online communities to foster support for the nonprofit's mission.
- Analytics and Reporting
- Track social media metrics (engagement, reach, impressions, follower growth) and prepare regular reports to evaluate the effectiveness of campaigns.
- Use insights to adjust strategies and optimize future content.
- Trend Monitoring
- Stay updated with the latest social media trends, platform updates, and emerging tools.
- Propose and test new ideas to keep the brand's presence fresh and engaging.
- Campaign Support
- Assist in planning and executing social media campaigns for fundraising events, advocacy efforts, and awareness initiatives.
To succeed in this role, you will need:
- A Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- At least 2 years of experience managing social media platforms, preferably in a nonprofit or mission-driven organization.
- Proven experience creating and executing social media campaigns.
We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience. We also provide a dynamic work environment and opportunities for professional growth and development.
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