Real Estate Marketing Specialist

3 weeks ago


Meridian, Idaho, United States Build Idaho Full time

About the Role:


The Build Idaho real estate team is seeking a highly skilled Marketing Coordinator to drive our marketing strategies and contribute to the growth of our business.


Duties and Responsibilities:


As a Marketing Coordinator, you will be responsible for:



  • Developing and executing social media strategies to increase engagement, followers, and lead generation
  • Creating and managing content across social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels
  • Scheduling and publishing content to maintain consistent posting frequency
  • Monitoring and engaging with the community by responding to messages, comments, and inquiries
  • Assisting in developing and executing comprehensive digital marketing campaigns, including SEO, PPC, and paid social media ads
  • Collaborating with the marketing team to implement strategies that drive traffic to the website and generate leads
  • Analyzing digital marketing performance and preparing regular reports to assess campaign effectiveness
  • Designing visually compelling marketing materials, including social media graphics, email templates, property brochures, flyers, and postcards
  • Ensuring brand consistency across all digital and print marketing assets
  • Working closely with the admin team to design graphics that support campaigns and property promotions
  • Writing, editing, and creating engaging content for social media posts, blog articles, newsletters, and email campaigns
  • Producing multimedia content, such as infographics, and videos to showcase real estate listings and industry insights
  • Collaborating with the admin team on content planning and development for multiple platforms
  • Creating and managing email marketing campaigns to engage prospects, clients, and industry professionals
  • Designing, writing, and optimizing email newsletters, drip campaigns, and promotional messages using email marketing software

Requirements:



  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field preferred
  • 3+ years of marketing experience, focusing on social media, digital marketing, content creation, and/or graphic design
  • Proficiency in social media platforms and management tools
  • Experience with email and marketing platforms
  • Strong graphic design skills with proficiency in Adobe Creative Suite and/or Canva
  • Knowledge of SEO, PPC, social media trends, and Google Analytics/Search Console is a plus
  • Excellent written and verbal communication skills with an ability to create compelling content

Compensation:


$50,000 - $55,000 per year



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