Social Media and Analytical Manager
1 week ago
About DivIHN Integration Inc.
DivIHN Integration Inc. is a leading provider of technology and talent solutions. Our mission is to enable meaningful connections between talented professionals and forward-thinking organizations.
Job Summary:
We are seeking a highly skilled Digital Marketing and Insights Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and streamlining internal social reporting to benchmark performance for the channel against core KPIs, milestones, and channel goals.
Key Responsibilities:
- Real-time Social Monitoring: Establish system/automation tools to aide in real-time conversation monitoring.
- Listening: Use social listening to provide market analysis across competitors, influencers, and fan conversations in the beauty space.
- Measurement: Develop benchmark reporting and best practices for tracking primary KPIs that are regularly reviewed.
Requirements:
- Bachelor's degree (marketing specialization preferred), plus 5-6 years of social listening/analytics experience.
- Understanding how to extrapolate insights and illustrate the greater business impact.
- Experience with data analysis and reporting working in a marketing department or agency setting; proven strong analytical and detail-oriented skills required.
- Experience mapping social listening data to industry trends.
- Strong understanding of the consumer decision journey and marketing funnel.
- Passion for beauty with deep knowledge of the industry landscape, current trends/innovations, and emerging technologies.
- Social media listening platform power user; experience with Sprinklr (publishing and listening) a plus.
- Excellent problem-solving skills and the ability to work independently, while being an accountable member of a fast-paced team.
- Excellent written, verbal, and presentation communication skills.
About Us:
DivIHN Integration Inc. is an equal opportunity employer. We do not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.
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