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Brand Marketing Specialist

2 months ago

Bolingbrook, Illinois, United States Beko US Full time
About the Role

We are seeking a highly skilled and experienced Brand Marketing Specialist to join our team at Beko US. As a key member of our marketing department, you will play a pivotal role in shaping and executing the brand strategy for Beko, a leading global home appliance brand known for innovation and quality.

Key Responsibilities
  • Brand Strategy and Communication:
    • Collaborate with the Brand Marketing Manager to contribute to the development and execution of the brand-building strategy and integrated communication initiatives.
    • Assist in managing overall brand architecture and messaging for Beko US brands, across all channels including campaigns, website, social media, events, and other marketing activities.
    • Adapt global projects, campaigns, and initiatives to the US market, tailoring them to resonate with the target audiences to increase brand awareness.
    • Follow performance targets and drive promotional/category level performance of marketing activities.
  • Creative Production Oversight:
    • Oversee the end-to-end creative production process, ensuring seamless execution of marketing campaigns from concept to delivery.
    • Support the content creation process for brand and product communication, collaborating with local and global teams on visuals, videos, catalogues, and BTL materials.
    • Drive the creation of detailed, data-backed briefs (around consumer insights, pricing, forecasting, promotions, operations, sales, marketing/advertising, and creative) to deliver a clear vision for the future Beko.
  • Agency Management & Collaboration:
    • Lead a cross-agency team, including creative, social, media, and PR, to develop breakthrough communications that enhance brand equity and drive long-term business growth.
    • Actively collaborate with internal and external cross-functional teams, including Product Marketing, Global Marketing, After Sales, as well as key leaders in our Sales organization to ensure alignment of our brand across all marketing activities for Beko.
    • Work cross-functionally across departments, as necessary, to ensure the brand is represented according to defined guidelines.
  • Budget Management:
    • Support in managing the overall brand communications budget, optimizing resource allocation for maximum impact and return on investment. Ensure cost-effective execution of marketing initiatives without compromising on quality or impact.
  • PR:
    • Assist in the creation and/or review of all external and internal press releases, press kits, messaging strategies, position statements, and media pitches. Organize and manage media activities to enhance brand visibility and reputation.
Requirements
  • Bachelor's degree in marketing, business, or a related field;
  • Minimum of 5 years of experience in brand management;
  • Proven background and experience in planning and executing brand campaigns, ability to think creatively, coupled with strong analytical and project management skills;
  • Team collaborator with a desire to work cross-functionally;
  • Proficient with MS Office Suite (Word, Excel, PowerPoint).