Software Product Manager

2 days ago

Arden Hills, Minnesota, United States Trafera Full time
About Trafera

Trafera is a dynamic and growing company that provides innovative technology solutions to K-12 and higher education institutions, as well as emerging markets in the SLED sector. With a strong presence in the Twin Cities and locations in Oklahoma, Louisiana, West Virginia, and North Carolina, we offer a wide range of products and services, including new and recertified technology, support for educators and administrators, and expert guidance on integrating technology into the student learning experience.

Job Summary

We are seeking a highly skilled Software Product Specialist to join our team, focusing on cybersecurity solutions within the SLED vertical. As a key member of our sales team, you will play a crucial role in driving the sales of our innovative security solutions, identifying and developing new business opportunities, building strong relationships with key decision-makers, and providing expert technical guidance to customers in the SLED industry.

Key Responsibilities
  • Collaborate with the Trafera sales team to effectively engage and guide customers, leveraging your extensive experience within cybersecurity
  • Work with Trafera partners to develop go-to-market plans that will contribute to the growth of overall business within those partners
  • Share accountability for achieving company sales targets by promoting products and solutions within the technologies you support
  • Conduct in-depth market research to identify trends, opportunities, and challenges within the SLED cybersecurity market. Analyze competitor offerings and develop competitive positioning strategies
  • Develop compelling product positioning and messaging that resonates with SLED customers
  • Create product value propositions, and messaging highlighting the unique benefits of Software products and solutions
  • Collaborate with the Marketing team to develop and execute demand-generation programs, such as content marketing, email campaigns, webinars, and events, to drive awareness and generate leads
  • Plan and execute successful product launches, including developing marketing materials and sales enablement tools. Collaborate with cross-functional teams to ensure a smooth and effective go-to-market process
  • Provide sales teams with the necessary tools, training, and support to sell software products to the SLED market. Develop sales presentations, product demos, and customer success stories
  • Demonstrate a deep understanding of software products and their applications within the SLED market
  • Build and maintain strong relationships with key partners, as well as industry influencers. Gather customer feedback and insights to drive product improvements and innovation
  • Provide general troubleshooting for customer issues when necessary
  • Present product webinars to support marketing efforts
Requirements
  • Strong understanding of the SLED industry and its specific cybersecurity requirements
  • Exceptional communication skills that allow for effective engagement with customers
  • Technical aptitude and the ability to learn new products and technologies quickly
  • Strong time management skills and a proven track record of self-motivation
  • Adaptability to a dynamic environment and the capability to manage multiple priorities
  • Collaborative skills that allow for seamless integration within a team
  • Preference will be given to candidates holding industry-standard cybersecurity certifications such as CISSP, CISM, CISA, CRISC, etc
  • Familiarity with cybersecurity frameworks such as CISRAM and NIST, and experience implementing them in an organization's cybersecurity posture
  • Proficient in public speaking skills for presentations at industry events and professional development sessions
Education and Experience
  • Bachelor's degree or equivalent practical experience
  • 8 years of experience in product management or related technical role
  • 5 years of experience working with and supporting software with expertise in cybersecurity
Essential and Physical Requirements
  • The position is considered a remote position with some in-office work requirements
  • The ability to travel for business to tradeshows, company meetings, and customer-facing engagements is required. Travel requirements can vary throughout the year based on the demand, but travel requirements will be 50%
  • Must be able to work continuously for at least 4 hours in support of tradeshows
EEO Statement

Trafera is proud to be an equal opportunity employer, providing equal opportunity to all employees and applicants based on an individual's qualifications, without regard to race, gender, religion, color, age, national origin, disability, genetic information, sexual orientation, gender identity, familial status, marital status, status with regard to public assistance, local human rights commission activity, amnesty, status as a covered veteran or any other protected factor in accordance with applicable federal, state and local laws.

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