Digital Marketing Campaign Specialist

4 days ago

St Louis, Missouri, United States Clix Full time
Job Overview

Clix is a leading digital marketing agency that offers a wide range of services to help businesses succeed in the online world. We are seeking a highly skilled Paid Media Strategist to join our team and play a key role in developing and executing effective Google Ads campaigns for our clients.

The ideal candidate will have a deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting. They will be responsible for managing all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis.

We offer a competitive salary, a full range of benefits, matching 401(k), paid time off (PTO), and an exciting working environment. Our team is passionate about delivering exceptional results and making a real impact on our clients' businesses.

Key Responsibilities

  • Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
  • Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
  • Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
  • Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
  • Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
  • Conduct A/B testing and implement data-driven decisions to improve campaign performance.
  • Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.

Requirements

  • Bachelor's degree in marketing, advertising, or a related field (preferred).
  • Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients.
  • Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager.
  • Excellent knowledge of keyword research tools, competitor analysis, and industry trends.
  • Solid understanding of search engine marketing principles and best practices.
  • Exceptional attention to detail and ability to manage multiple projects simultaneously.
  • Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and growing agency.
  • Professional development and growth opportunities.
  • Flexible work environment with remote work options.

Location

Candidates must be located in St. Louis, MO or Little Rock, AR.

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