Marketing Analytics Specialist

2 weeks ago

Kohler, Wisconsin, United States Kohler Full time
Marketing Analytics Specialist

Work Mode: Remote

Location: Remote*

*Ideal candidate will be located within reasonable commute to Chicago, IL or Kohler, WI area.

Opportunity:

The Marketing Analytics Specialist is tasked with overseeing the management, development, and daily operations of the omni-channel marketing analytics team. This role is crucial in interpreting customer point of sale data and conducting in-depth analyses of sales trends driven by marketing efforts. The specialist will serve as the data steward for retail, wholesale, and direct-to-consumer (DTC) business channels, effectively conveying insights derived from analysis to the wider organization. They will integrate various data sources to create a cohesive and comprehensive analysis that connects marketing platforms, site visitors, and sales outcomes.

Key Responsibilities
  • Engage actively in marketing discussions to facilitate hypothesis testing, including test design, execution, and analysis.
  • Gather data, establish correlations on historical trends, perform regression analysis, and assess marketing impact on key performance indicators across multiple business channels.
  • Create and sustain interactive reporting dashboards utilizing existing reporting tools and Excel to present performance updates on essential metrics and channels (i.e., paid, organic, and owned).
  • Possess a solid understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and causal impact assessments to draw pertinent conclusions.
  • Compile summaries of relevant data for distribution to appropriate management levels.
  • Demonstrate the ability to manipulate data swiftly in a dynamic environment to extract insights, visualize data, and produce interactive reports and dashboards.
  • Conduct Matched Marketing testing and A/B testing to evaluate the effectiveness and efficiency of marketing initiatives.
  • Exhibit a robust statistical background and analytical mindset to derive insights from extensive and diverse omni-channel data sets, understanding their significant influence on sales and web traffic due to various media strategies.
Qualifications
  • A master's degree in data analytics or a related field, or a minimum of 5-7 years of hands-on experience in marketing analytics is required.
  • In-depth understanding of the marketing funnel, return on ad spend (ROAS), media targeting (both online and offline), and sales metrics is essential.
  • Exceptional written and verbal communication skills are necessary for effective interaction with all management levels and marketing agencies.
  • Proficient in visualization tools, preferably Power BI, statistical platforms such as R and Python, strong SQL capabilities, and Microsoft applications including Excel, PowerPoint, and Word.
  • Experience with marketing platforms like Google, Meta, and Pinterest, as well as Incrementality analyses and media mix modeling, is crucial.
  • Familiarity with customer journey mapping and segmentation is advantageous but not mandatory.
Travel Requirements
  • Occasional travel to headquarters for conferences and customer engagements may be required (domestic within the greater US).

Compensation and Benefits
The salary range for this position is competitive and commensurate with experience. Available benefits include medical, dental, vision, and 401k options.

Why Choose Kohler?
Kohler is committed to empowering each associate to #BecomeMoreAtKohler, offering a comprehensive total rewards package that supports health and wellbeing, access to career advancement opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With a global team of over 30,000 leaders, we are dedicated to driving meaningful change in our mission to help individuals live gracious, healthy, and sustainable lives.

About Us
Kohler is an equal opportunity employer, committed to recruiting, hiring, and promoting qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability, or status as a protected veteran. If you require reasonable accommodation during the recruitment process due to a disability, please reach out for assistance.

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