Strategic Partnership Development Manager
3 weeks ago
About the Role
We are seeking an experienced Strategic Partnership Development Manager to join our team at Cariloha. As a key member of our partnership team, you will play a critical role in identifying, engaging, and managing influencer, ambassador, and affiliate partnerships that drive business growth and revenue.
Key Responsibilities
- Collaborate with the Director to lead the identification and management of high-quality partnerships, ensuring alignment with business objectives and strategic initiatives.
- Develop and execute strategies for tracking post performance, content creation, seeding commitments, and delivering insights on progress and key performance indicators (KPIs).
- Lead product seeding efforts, oversee affiliate account setups, and ensure accurate distribution of codes and tracking links.
- Maintain partner-facing platforms (e.g., Instagram pages, newsletters), ensuring timely updates on promotions, sales, commissions, and incentives.
- Independently review and approve affiliate applications, prospecting for high-quality partners to grow the program strategically.
- Contribute to the development and execution of innovative promotional strategies for influencers and affiliates, including conceptualizing campaigns and driving content amplification.
- Monitor program performance, analyze trends, and collaborate with publishers to maximize effectiveness and revenue growth.
- Ensure partner-generated content is leveraged across marketing channels, working closely with cross-functional teams to optimize usage.
- Generate detailed reports and actionable insights for the Director and other teams, assisting with strategic content planning when necessary.
Requirements
- Bachelor's Degree in Marketing, Communications, or a related field.
- Minimum 35 years of hands-on experience in Influencer, Ambassador, and Affiliate Marketing, with proven results managing partnerships and scaling programs.
- Strong expertise with platforms such as Roster, Impact Radius, LTK, and AvantLink.
- In-depth knowledge of online marketing strategies, including Affiliate, PR, Social Media, Blogger, Referral, and Content Marketing.
- Advanced proficiency in analytics tools like Google Analytics, with the ability to translate data into actionable insights.
- Exceptional organizational skills with a track record of successfully managing complex projects, meeting deadlines, and maintaining high attention to detail in a fast-paced environment.
- Demonstrated leadership abilities in prioritizing tasks, managing multiple projects simultaneously, and delivering frequent, high-quality updates and reports.
- Outstanding interpersonal and communication skills, with the ability to foster strong relationships with partners and cross-functional teams.
- Proficiency in Microsoft Excel, Word, and other reporting tools; experience with data visualization platforms is a plus.
What We Offer
We offer a competitive salary of $120,000 per year, depending on experience, as well as opportunities for professional growth and development in a dynamic and innovative company. This position can be either in-office at our corporate headquarters in Sandy, UT or a remote position, depending on the candidate.
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