Data Analyst for Sales and Marketing
3 weeks ago
About The Villages Health
The Villages Health is a patient-centered primary care driven, multi-specialty medical group with over 700 team members.
Our unique care model gives us both the time and resources to truly care for our patients, along with a company culture that supports a healthy work-life balance for our team members.
Our purpose, mission and vision is to empower Villagers and the surrounding communities to live out their dreams by keeping them healthy and healing them quickly.
Together, we are changing the way healthcare is delivered and are making a positive difference in the lives of our patients and the communities we serve.
In doing so, The Villages Health is creating America's Healthiest Hometown.
Our Full-time Benefits
Medical, Dental & Vision Insurance | Matching HSA & 401k | PTO & Paid Holidays | The Villages Charter School Eligibility | & much more
Job Summary
The Sales and Marketing Data Specialist is responsible for delivering data tracking that supports the ROI of multi-channel campaigns.
Duties and Responsibilities
- Utilize Salesforce CRM and other tools to evaluate marketing return on investment (ROI).
- Analyze, monitor, and report on sales, marketing, and community outreach performance.
- Assist with SEO, Google Ads, retargeting, and other digital channels to improve conversion rates.
- Stay updated on market and sales trends, including competitor activity and import/export data on competitive materials, and provide insights to Sales and Marketing leaders.
- Develop and implement a comprehensive SEO (Search Engine Optimization) strategy.
- Manage search engine optimization (SEO) efforts for thevillageshealth.
- Monitor and interpret Google Analytics data to inform and guide marketing strategies.
- Analyze data using statistical methods to identify trends and patterns.
- Set up phone number tracking using Call Rail and integrate it with Salesforce.
- Generate and analyze reports from various platforms to gain insights on ROI.
- Attend meetings with designated teams to ensure CRM alignment.
Education/Experience Requirements
Proficiency and experience with Salesforce CRM is required. Should understand use of Salesforce to support sales, marketing, and community outreach.
Bachelor's degree in marketing, communications, journalism or related field preferred, or 2 years equivalent experience in related field.
Successful work experience in a sales and marketing department role.
Strong computer and organization skills.
Proficiency in Microsoft 365, especially in Excel.
Proficiency in SEO tools such as Google Analytics.
Ability to decipher data and provide relevant information in a comprehensive way.
Ability to research, access, and compare data resources online.
Convert data and findings into tables, graphs and written reports and present to Sales & Marketing leaders.
Knowledge of call tracking software and its applications.
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