Digital Content Manager
3 weeks ago
As a key member of The Villages team, the Digital Content Manager plays a vital role in maintaining and optimizing the company's online web presence.
This role requires a strong understanding of web content management systems, SEO principles, and best practices.
The ideal candidate will have a proven track record of creating, editing, and publishing high-quality website content, as well as collaborating with digital marketing teams to optimize web content for search engines.
Responsibilities include reviewing and proofreading web content, uploading and formatting multimedia elements, and working closely with marketing, design, and IT teams to coordinate web content changes.
The successful candidate will have excellent attention to detail, strong written and verbal communication skills, and a keen understanding of web accessibility and compliance standards.
Additionally, the Digital Content Manager will be responsible for monitoring website traffic, user engagement, and other relevant metrics to identify areas for improvement and track the effectiveness of content strategies.
This is a full-time, onsite position that offers a range of benefits, including medical, dental, and vision insurance, 401K and/or ROTH, PTO, and paid holidays.
Key responsibilities include:
- Create, edit, and publish website content across multiple websites using content management systems (CMS) to ensure accuracy, consistency, and adherence to brand guidelines.
- Review and proofread web content to ensure it is error-free, current, and meets content standards, including grammar, spelling, and formatting.
- Collaborate with digital marketing teams and SEO Analyst to optimize web content for search engines (SEO) by incorporating relevant keywords and improving the site's ranking.
- Regularly update and refresh website content, including text, images, videos, and downloadable resources, to keep the site relevant and engaging.
- Focus on improving the overall user experience by ensuring that content is organized logically and easy to navigate.
- Upload, format, and maintain multimedia elements such as images, videos, and interactive features on the website.
- Work closely with marketing, design, and IT teams to coordinate web content changes, enhancements, and updates.
- Monitor website traffic, user engagement, and other relevant metrics to identify areas for improvement and track the effectiveness of content strategies.
- Maintain website security by applying updates, patches, and security protocols to protect against vulnerabilities.
- Ensure web content adheres to legal and regulatory requirements, including copyright, accessibility, and privacy standards.
- Develop training materials and documentation for end-users and content contributors to ensure consistent content management practices.
- Resolve technical issues related to content publication, display, and functionality in collaboration with IT support.
- Communicate with various account managers and stakeholders to understand their content needs and align website content with business goals.
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