Account Executive, Brand Management
2 weeks ago
About the Role:
The Account Executive, Brand will support managers and project leads within the Royal Caribbean International go-to-market team to develop and deliver marketing campaigns for new products, including ships, destinations, and onboard products and programs.
Key Responsibilities:
- Support managers and project leads in all steps of project planning and marketing campaign execution, including strategy development, timelines, and key milestones, channel plans, and monitoring of metrics.
- Work to secure relevant information and inputs from research, analytics, product development, and consumer insights teams to inform an effective product positioning.
- Support managers and project leads to coordinate necessary inter-departmental briefings to secure latest information related to the new product and inform planning activities.
- Collaborate across company teams and channels to ensure all teams have a full understanding of the product details and marketing plan; assist channels as needed to develop their product marketing initiatives.
- Continually review and ensure accurate and consistent information about key products in the marketplace; secure and distribute updates to relevant teams as the product information and marketing plan evolves.
- Maintain project timelines and calendars with key milestones for the product marketing campaign, as well as other relevant corporate, retail, and holiday activities that could influence the campaign.
- Work with the internal creative team and external vendors as needed to develop creative assets and other deliverables related to the campaign.
Requirements:
- 2-4 years relevant experience in marketing, sales, business, or communications.
- Bachelor's degree in marketing, sales, business, communications, or similar field.
- Excellent communication skills, highly organized, strong attention to detail, ability to multi-task.
- Must have the passion to become the subject matter expert for their owned products, with infectious enthusiasm that will make others just as inspired to work on them.
- Ability to think critically, take initiative, and work autonomously.
- Exceptional communication & relationship-building skills.
- Project management experience and skillset.
- Program knowledge: Microsoft PowerPoint, Excel, Word, Outlook; SharePoint a plus.
- Experience working with campaign assets and creative specs a plus.
About Royal Caribbean Group:
Royal Caribbean Group is a global cruise company that operates a diverse fleet of ships, offering a wide range of itineraries and onboard experiences. We are committed to providing our guests with exceptional service, amenities, and value.
Equal Employment Opportunity:
Royal Caribbean Group is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees.
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