Brand Development Manager

2 months ago


Doral, Florida, United States Campbell Soup Company Full time
About the Role

We are seeking a highly skilled Growth Marketing Manager to join our team at Campbell Soup Company. As a key member of our marketing team, you will be responsible for driving business growth and developing strategic plans to achieve mid-term and long-term results aligned with our company's goals.

Key Responsibilities
  • Strategic Leadership: Develop and articulate growth strategies to drive business expansion, anticipating shifts in consumer, customer, and channel behaviors, as well as competitor actions.
  • Brand Equity Management: Collaborate with brand teams to ensure the brand essence is consistently expressed across all brand elements, including price pack architecture, portfolio expansion, and innovation.
  • Business Planning: Lead the creation of mid-term and long-term strategies and projects to fuel the growth of multiple categories, brands, and markets, supporting the development and execution of prioritization processes.
  • Innovation & Commercialization: Develop and manage multi-year innovation platforms through launch, ensuring a seamless transition to brand teams for ongoing management, and leading cross-functional teams to deliver projects on time and within budget.
  • Organizational Leadership: Serve as the primary stakeholder for strategic projects, including key decision-making, building recommendations, securing strategic alignment, and obtaining approvals from upper management on key initiatives.
Requirements
  • Education: Bachelor's degree required, MBA preferred.
  • Experience: 6+ years of brand/product management marketing, strategy, and innovation experience, with a focus on the food and beverage industry.
  • Skills: Proven problem-solving and business management experience, with the ability to lead, motivate, and collaborate across a cross-functional team of stakeholders, as well as strong analytical skills, experimental and business/financial acumen.
  • Travel: Business travel required, 20-30% in LATAM, Caribbean, and Europe, with occasional travel in North America.

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