Strategic Communications Director

6 days ago


Myrtle Beach, South Carolina, United States Capital Vacations Full time

About Capital Vacations

Capital Vacations is a leading provider of vacation experiences, offering a unique blend of internal and external destinations to its members. As a dynamic and fast-paced company, we are committed to delivering exceptional service and unparalleled products.

Job Summary

The Strategic Communications Director will be responsible for developing and implementing innovative communication strategies to engage employees, stakeholders, members, and clients. This role requires a strategic thinker with a passion for content creation and a proven track record in leading initiatives and executing high-level communication strategies.

Key Responsibilities

  • Communications Leadership & Strategy
    • Develop and implement communication strategies to effectively engage employees, stakeholders, members, and clients.
    • Serve as the primary architect of the company's communications framework, protocols, processes, and tools for maximum impact.
    • Own the company's 'Messaging Framework' which serves as a single source of truth for messaging both internally and externally.
    • Own the Communication's Style Guide which serves as a guide for punctuation, tone/voice, and the spelling and usage of common terms and phrases.
    • Collaborate with internal, cross-functional stakeholders to create tailored communication plans for various audiences and initiatives.
    • Act as the Communication's subject matter expert (SME), providing organizational influence to ensure a cohesive and effective communication strategy while fostering a culture of open dialogue, and continuous improvement.
  • Content Creation
    • Serve as the primary writer and editor for communication materials, ensuring consistency in tone, style, and messaging across all platforms.
    • Create compelling content for a range of channels, including internal memos, newsletters, press releases, social media posts, and web copy.
  • Public Relations
    • Oversee the execution of social media campaigns, including content creation, scheduling, and community engagement.
    • Lead all public relations efforts, industry-related messaging, media relations, press releases, and crisis communications.
    • Oversee Online Reputation Management (ORM) strategy, process, and protocols in collaboration with communications specialist and third-party vendors.
  • Member / Client Engagement
    • Oversee and develop content for all member/client engagement, marketing, and ongoing communication efforts.
    • Own member/client customer communications journey(s).
    • Understand and meet the needs of members and clients through proactive communication and feedback mechanisms to foster customer satisfaction and aid retention.
  • Monitor & Evaluate Success
    • Evaluate the success of all communication strategies through key performance indicators (KPIs) across employee engagement, media coverage, social media engagement, brand reputation, and member satisfaction.

Requirements

  • Bachelor's degree required, preferably in English, journalism, communication, or advertising.
  • 7-15 years of related management and job experience (internal/external communications, copywriting, or journalism).
  • Timeshare or hospitality industry experience required.


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