Marketing Manager

2 weeks ago

Los Angeles, California, United States Formula Fig Full time
About Formula Fig

We are a rapidly growing, innovative skincare brand with a unique approach to retail and guest experience. Our mission is to provide exceptional skincare experiences and innovative products that elevate our guests' journeys.

Role Overview

As a Marketing Manager at Formula Fig, you will develop and execute marketing activations that drive brand visibility, guest engagement, and revenue growth. You will work closely with cross-functional teams to ensure alignment with our overall brand strategy and business objectives.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Lead the creation and execution of comprehensive marketing strategies that align with our brand values and business goals. Focus on optimizing digital channels, paid marketing, and content strategies to drive growth, especially in key markets like Los Angeles.
  • Partnership Management: Identify, negotiate, and manage collaborations with skincare, lifestyle, and other potential partners to drive brand visibility and guest engagement through digital and physical channels.
  • Digital Campaign Planning and Execution: Oversee the planning, coordination, execution, and scheduling of digital campaigns across social media, email/SMS, ensuring they are on-brand, guest-centric, and conversion-focused.
  • Performance Tracking and Reporting: Establish clear goals and KPIs for each digital initiative. Regularly track and report on the performance of campaigns and channels to demonstrate impact, optimize strategies, and maximize ROI.
  • Brand-Building Initiatives: Develop and implement digital initiatives that enhance our reputation as a leader in experiential skincare retail. Leverage physical and digital channels to create hype, awareness, and guest loyalty.
  • Revenue Growth Focus: Prioritize revenue-generating opportunities through digital marketing, ensuring a balanced approach between brand visibility and financial objectives. Optimize online sales funnels and drive traffic to both Fig Bars and the website.
  • Cross-Functional Collaboration: Collaborate closely with the Retail, Product, and Guest Concierge teams to ensure cohesive messaging and maximum impact across all physical and digital marketing efforts, with a focus on guest experience and acquisition.
  • Guest Engagement and Experience: Enhance guest experience through personalized and innovative physical and digital interactions. Utilize email, SMS, and social media to drive guest acquisition, retention, and brand loyalty.
  • Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across channels and maximizing return on investment.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in marketing, with a strong focus on brand activations and cross-functional management.
  • Proven track record of successful partnership activations, particularly in a retail or experiential environment.
  • Strong understanding of the Los Angeles market.
  • Excellent negotiation and partnership-building skills.
  • Ability to set and measure clear goals and KPIs, with a strong data-driven approach to marketing.
  • Creative thinker with a passion for experiential marketing and a deep understanding of brand-building strategies.
  • Excellent communication, organizational, and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Why Join Formula Fig?
  • Be a part of a rapidly growing, innovative skincare brand with a unique approach to retail and guest experience.
  • Work in a dynamic, fast-paced environment that values creativity, collaboration, and strategic thinking.
  • Opportunity to make a significant impact on brand growth and revenue through innovative activations and partnerships.
  • Competitive salary and benefits package.

  • Marketing Coordinator

    4 weeks ago

    Los Angeles, California, United States Atlas Marketing Solutions Full time

    Marketing Coordinator Job DescriptionThe Marketing Coordinator will play a vital role in supporting the efforts of the marketing department at Atlas Marketing Solutions. This fast-paced startup environment requires a highly motivated and organized individual who can excel in a variety of functions.Key Responsibilities:Support the preparation of marketing...

  • Social Media Marketing Assistant

    4 weeks ago

    Los Angeles, California, United States Brilliant PR & Marketing Full time

    Job OpportunityWe are seeking a highly motivated and detail-oriented Social Media Intern to join our team at Brilliant PR & Marketing. As a remote intern, you will have the opportunity to work with a dynamic and growing agency focused on family-oriented brands.About UsBrilliant PR & Marketing is a unique agency that celebrates 16 years of business with a...

  • Marketing Manager

    3 days ago

    Los Angeles, California, United States POP MART Full time

    Marketing ManagerPOP MART is a market-leading entertainment company and a global champion of designer toy culture. We are seeking a highly skilled Marketing Manager to join our team in Shanghai, China or Los Angeles, the United States.Key ResponsibilitiesDevelop and execute key product release strategies in collaboration with IP, branding, and sales...

  • Marketing Manager

    4 weeks ago

    Los Angeles, California, United States Univision Communications Inc Full time

    About the RoleWe are seeking a highly motivated and dynamic Marketing Manager to lead our LA Radio Marketing & Promotions group. This role requires strong knowledge of radio promotions and on-site events.Key ResponsibilitiesDevelop and execute strategies to support ratings goals and initiatives for each radio cluster in Los Angeles and their shows.Develop...

  • Regional Marketing Manager

    2 weeks ago

    Los Angeles, California, United States CHG-MERIDIAN Full time

    Job Title: Regional Marketing ManagerWe are seeking a highly motivated and experienced Regional Marketing Manager to join our team at CHG-MERIDIAN. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness in the US market.Key Responsibilities:Develop...

  • Marketing Project Manager

    2 weeks ago

    Los Angeles, California, United States Aquent Full time

    Job Title: Product Marketing Project ManagerWe are seeking an experienced Product Marketing Project Manager to support the successful execution of our client's integrated marketing plans. The ideal candidate will have a strong background in B2B marketing, product launches, and project management.Key Responsibilities:Drive the execution of integrated product...

  • Field Marketing Manager

    3 days ago

    Los Angeles, California, United States TCWGlobal Full time

    Job Title: Field Marketing ManagerWe are seeking a highly motivated and experienced Field Marketing Manager to join our team at TCWGlobal. As a key member of our US Field Marketing team, you will be responsible for executing and optimizing regional field marketing strategies to deliver impactful campaigns that align with business objectives.Daily...

  • Marketing Manager, Influencer Marketing Specialist

    3 weeks ago

    Los Angeles, California, United States LULUS FASHION LOUNGE LLC Full time

    Job Title: Marketing Manager, InfluencerAt Lulus Fashion Lounge LLC, we're seeking a highly skilled Marketing Manager, Influencer to join our team. This role will be responsible for developing and executing an influencer marketing strategy to support the growth and awareness of our brand.Key Responsibilities:Develop and execute influencer marketing campaigns...

  • Market Manager

    3 weeks ago

    Los Angeles, California, United States Redfin Full time

    About the RoleWe are seeking a highly skilled and experienced Market Manager to join our team at Redfin. As a Market Manager, you will be responsible for leading a sales team and driving business growth in your region. You will be responsible for building and maintaining relationships with clients, managing sales performance, and developing strategies to...

  • Marketing Technology Manager

    2 weeks ago

    Los Angeles, California, United States Tailored Brands Inc Full time

    About Tailored Brands IncTailored Brands Inc is a leading provider of technology solutions for the fashion industry. Our company is dedicated to helping people love the way they look and feel for their most important moments.Job DescriptionWe are seeking a highly motivated and experienced Marketing Technology Manager to join our Technology team. This...

  • Marketing Program Manager

    2 weeks ago

    Los Angeles, California, United States Intelliswift Full time

    Job Title: Marketing Program ManagerIntelliswift is seeking a highly skilled Marketing Program Manager to join our team. As a key member of our Global Marketing organization, you will be responsible for developing and executing comprehensive operational plans to manage complete project lifecycles for complex integrated marketing campaigns.Key...

  • Senior Marketing Manager

    3 weeks ago

    Los Angeles, California, United States Virtual Full time

    Marketing Manager Job DescriptionVaco is working with a client in the Food Production industry who is looking for a qualified Marketing Manager to help join and build up their marketing team. As a Marketing Manager, key job responsibilities will include, developing measurable business strategies, implementing marketing plans, and digital marketing support....

  • Marketing Program Manager

    3 days ago

    Los Angeles, California, United States Wescom Credit Union Full time

    Job Title: Marketing Program ManagerWe are seeking a highly skilled Marketing Program Manager to join our team at Wescom Credit Union. As a Marketing Program Manager, you will be responsible for developing and executing marketing programs and promotions that effectively promote our products and services.Key Responsibilities:Develop and implement marketing...

  • Senior Marketing Manager

    3 days ago

    Los Angeles, California, United States Standard BioTools Full time

    Senior Campaign ManagerAre you a seasoned marketing professional looking to drive innovation and growth in the life science industry? Standard BioTools is seeking a highly skilled Senior Campaign Manager to join our global marketing team.Job SummaryThe Senior Campaign Manager will be responsible for planning and executing digital marketing campaigns and...

  • Trade Marketing Manager

    3 days ago

    Los Angeles, California, United States Caliwater Full time

    Job Title: Trade Marketing ManagerCaliwater is a rapidly growing functional beverage company that is looking for a highly motivated and experienced Trade Marketing Manager to join our team. As a Trade Marketing Manager, you will be responsible for developing and executing trade marketing strategies that drive brand awareness, product visibility, and sales...

  • Retail Marketing Manager

    4 weeks ago

    Los Angeles, California, United States Beach House Group Full time

    Job Title: Retail Marketing ManagerWe are seeking a highly skilled and experienced Retail Marketing Manager to join our team at Beach House Group. As a key member of our marketing team, you will be responsible for developing and executing retail marketing strategies to drive sales and growth for our brands.Key Responsibilities:Lead visual merchandising to...

  • Brand Marketing Manager

    3 days ago

    Los Angeles, California, United States Thousand Full time

    Job Title: Sr. Brand Marketing ManagerThousand LLC is seeking a highly skilled Sr. Brand Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing brand marketing strategies that drive business growth and customer engagement.About the Role:Develop and implement brand marketing...

  • Sports Marketing Manager

    2 days ago

    Los Angeles, California, United States Guayaki Full time

    Job DescriptionGuayaki is seeking a visionary Sports Marketing Manager to spearhead and execute the brand's sports strategy. The ideal candidate will have a deep passion for sports, exceptional marketing skills, and a proven track record of developing and executing successful marketing campaigns with sports connectivity at the core.This role will be...

  • Trade Marketing Manager

    3 days ago

    Los Angeles, California, United States Caliwater Full time

    Trade Marketing ManagerCaliwater is a pioneering functional beverage brand that's revolutionizing the way people hydrate. As a Trade Marketing Manager, you'll play a crucial role in driving brand awareness, product visibility, and sales growth across retail and distribution channels.Key Responsibilities:Strategy Development: Develop and execute trade...

  • Creative Marketing Manager

    2 weeks ago

    Los Angeles, California, United States Hotel June LA Full time

    {"h1": "Creative Marketing Manager at Hotel June LA", "p": "We are seeking a dynamic Creative Marketing Manager to join our team at Hotel June West L.A. As a key member of our marketing team, you will be responsible for building and maintaining our brand's creative vision, developing and executing marketing campaigns, and collaborating with cross-functional...