Sports Marketing Manager

2 days ago


Los Angeles, California, United States Guayaki Full time
Job Description

Guayaki is seeking a visionary Sports Marketing Manager to spearhead and execute the brand's sports strategy. The ideal candidate will have a deep passion for sports, exceptional marketing skills, and a proven track record of developing and executing successful marketing campaigns with sports connectivity at the core.

This role will be responsible for managing all marketing initiatives related to sports partnerships, events, teams, and athletes - all while driving brand awareness and engagement through innovative strategies.

The Sports Marketing Manager will work closely with the community, communications, partnership, events, and creative teams to meet overall partnership goals, deliverables, and benchmarks.

This is a hybrid position, and the person will be expected to be in our Venice Beach office at least 2 times a week.

Key Responsibilities
  • Develop and execute comprehensive sports marketing strategies to enhance brand visibility, awareness, and engagement within the sports landscape
  • Plan, execute, and manage marketing campaigns for sports events, sponsorships, and partnerships
  • Identify and negotiate partnerships with sports organizations, teams, and athletes
  • Oversee the marketing and promotion at any partner sports events, including promotional activities and on-site production
  • Conduct market research and analysis to identify trends, opportunities, and target audience preferences
  • Collaborate with internal teams and external partners to create marketing content
  • Ensure consistent and effective brand messaging across all marketing channels and maintain brand integrity in all sports-related activities
  • Monitor and analyze the performance of sports marketing campaigns and initiatives
  • Develop and manage sports marketing budgets
Requirements
  • Bachelor's degree in Marketing, Sports Management, Business Administration, or a related field
  • 4-5 years of experience in sports marketing with a proven track record of successful marketing executions
  • Strong understanding of sports culture, trends, and industry
  • Excellent communication and interpersonal skills
  • Experience collaborating with multiple key stakeholders across the organization
  • Proven desire and ability to think creatively, coupled with strong analytical and problem-solving skills
  • Excellent organizational skills and the ability to prioritize multiple partners, conversations, and priorities simultaneously
  • Successful candidate will be a highly motivated self-starter and be able to work both independently and within a team
  • Ability to adapt to a fast-paced, dynamic, and evolving environment
  • Previous experience in food, beverage, or CPG a plus
  • Ability to travel 30-40% of the time


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