Marketing Specialist

3 weeks ago


Gaithersburg, Maryland, United States Scenthound DMV Full time
Job Title: Marketing Specialist - Grass Roots

We are seeking a highly motivated and experienced Marketing Specialist to join our team on a part-time basis. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing plan that drives sales leads, expands brand awareness, and promotes a positive brand identity.

The ideal candidate will have a strong understanding of digital marketing trends and best practices, including experience optimizing social media ads. They will also have a proven track record in grassroots marketing, event coordination, and partnership networking.

This is an exciting opportunity to join a fast-growing, national franchise organization that delivers hygiene and wellness services for dogs through a membership model. Our local group, Scenthound DMV owns 5 locations in MD and VA with more on the way.

**Salary:** $45,000 per year (estimated)
**Location:** DMV Area
**Type:** Part-time
**About Us:** Scenthound is a disruptor company improving the lives of dogs, and enriching the connection between people and their dogs.

**Responsibilities:**

  • Develop and implement a marketing plan that generates sales leads, expands brand awareness, and promotes a positive brand identity
  • Social Media Advertising: Plan, create, and manage paid social media campaigns aligned with Franchise provided content, with a strong focus on Facebook and Google ads
  • Event Coordination: Coordinate and promote events that align with our brand, including managing logistics, creating marketing materials, and driving attendance
  • Partnership Networking: Identify and cultivate relationships with potential partners, influencers, and community organizations to expand our network and increase visibility
  • Grassroots Marketing: Develop and implement grassroots marketing strategies to increase brand awareness and community engagement
  • In Scenter Branding: Ensure our brand is accurately represented at each location including signage, promotion materials, sales collateral, and uniforms
  • Performance Tracking: Monitor and report on the effectiveness of marketing campaigns, promotions, events, providing insights and recommendations for improvement

**Why Join Us?**

  • Be a part of a disruptor company improving the lives of dogs, and enriching the connection between people and their dogs
  • Flexible part-time schedule. Full-time opportunities coming
  • Opportunity to make a significant impact on a growing brand
  • Collaborative and supportive team environment
  • Competitive hourly rate


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