Marketing Specialist
3 weeks ago
We are seeking a highly motivated and experienced Marketing Specialist to join our team on a part-time basis. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing plan that drives sales leads, expands brand awareness, and promotes a positive brand identity.
The ideal candidate will have a strong understanding of digital marketing trends and best practices, including experience optimizing social media ads. They will also have a proven track record in grassroots marketing, event coordination, and partnership networking.
This is an exciting opportunity to join a fast-growing, national franchise organization that delivers hygiene and wellness services for dogs through a membership model. Our local group, Scenthound DMV owns 5 locations in MD and VA with more on the way.
**Salary:** $45,000 per year (estimated)
**Location:** DMV Area
**Type:** Part-time
**About Us:** Scenthound is a disruptor company improving the lives of dogs, and enriching the connection between people and their dogs.
**Responsibilities:**
- Develop and implement a marketing plan that generates sales leads, expands brand awareness, and promotes a positive brand identity
- Social Media Advertising: Plan, create, and manage paid social media campaigns aligned with Franchise provided content, with a strong focus on Facebook and Google ads
- Event Coordination: Coordinate and promote events that align with our brand, including managing logistics, creating marketing materials, and driving attendance
- Partnership Networking: Identify and cultivate relationships with potential partners, influencers, and community organizations to expand our network and increase visibility
- Grassroots Marketing: Develop and implement grassroots marketing strategies to increase brand awareness and community engagement
- In Scenter Branding: Ensure our brand is accurately represented at each location including signage, promotion materials, sales collateral, and uniforms
- Performance Tracking: Monitor and report on the effectiveness of marketing campaigns, promotions, events, providing insights and recommendations for improvement
**Why Join Us?**
- Be a part of a disruptor company improving the lives of dogs, and enriching the connection between people and their dogs
- Flexible part-time schedule. Full-time opportunities coming
- Opportunity to make a significant impact on a growing brand
- Collaborative and supportive team environment
- Competitive hourly rate
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