Digital Marketing Specialist
6 days ago
In this exciting role as a Marketing Intern, you will have the opportunity to work closely with the marketing team to assist with various projects and drive short-term and long-term departmental goals. You will be responsible for maintaining the editorial calendar and project management system, designing social media posts and print materials, and assisting with sourcing, drafting, and producing website and/or social media content, product brochures, and case studies.
About Boland Trane Associates Inc & Boland Trane Services Inc:
Boland Trane Associates Inc & Boland Trane Services Inc is a respected provider of commercial energy efficiency solutions, serving the Washington, DC / Baltimore metropolitan area. Our goal is to empower building owners and occupants to focus on their core business while we manage their building needs. As a member of our team, you will enjoy a competitive salary, a supportive work environment, professional development opportunities, and recognition from exceptional colleagues.
Responsibilities:
- Assist the marketing team with various projects and help drive short-term and long-term departmental goals.
- Assist in areas of in-person and digital client experience at Boland.
- Support and coordinate Boland classes and Boland-sponsored events.
- Maintain the editorial calendar and project management system.
- Design social media posts and print materials.
- Assist with sourcing, drafting, and producing website and/or social media content, product brochures, and case studies.
- Use a web builder to streamline website content.
- Update PowerPoint presentations and other marketing materials, working within brand guidelines.
- Organize our online literature and online sales toolkit.
- Extract, organize, and create reports/summaries of Social Media and website stats.
- Extract, organize, and create reports/summaries of open and click-through rates of various campaigns.
Requirements:
- Currently pursuing a college degree, preferably in marketing, web design, public relations, communications, English, graphic design, or related fields.
- Excellent written and verbal communication skills.
- Knowledgeable in updating websites within a website builder is strongly preferred.
- Proficient in MS Word/Excel/PowerPoint; experience with Adobe Creative Suite (InDesign & Photoshop) is a plus.
- Solutions-oriented, critical thinker, organizational skills, attention to detail, self-motivated, able to deliver under tight deadlines, task-oriented.
- Strong project management skills.
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