Product Manager, E-commerce Innovator
14 hours ago
NewsBreak is revolutionizing the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is making a significant impact on the way people access and engage with essential, locally sourced content and information.
As a Series-C unicorn startup, our headquarters is nestled in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit our website.
About the Role
We are seeking a highly skilled Product Manager to join our fast-growing short video platform team. As a Product Manager, you will work on building the future of video ads and monetization, making a huge impact on the platform and our community.
Responsibilities:
- Lead the integration and optimization of multiple third-party DSPs into our mobile app to enhance ad performance while maintaining a safe user environment.
- Implement advanced ad optimization techniques like price floor optimization and dynamic cascading to improve advertising efficiency.
- Collaborate with cross-functional teams to refine our ad tech stack and operational frameworks.
- Define and execute strategies for launching non-ad monetization features such as live streaming, donations, and in-app shopping.
- Develop and manage go-to-market plans for new product features, aligning them with overall business objectives.
- Analyze performance data to inform product decisions and iterate towards achieving product-market fit.
- Build and maintain strong relationships with internal stakeholders and external partners to drive monetization initiatives.
Qualifications
We are looking for a candidate with a Bachelor's degree in Business, Marketing, Computer Science, or related field; an MBA is a plus. Minimum of 5 years of product management experience in mobile advertising or digital monetization is required. Proven expertise in ad technology stacks and integrating third-party DSPs into mobile applications is a must. Strong analytical skills with experience in ad performance optimization techniques are also required. Demonstrated ability to define and execute monetization strategies and go-to-market plans is essential. Excellent communication and cross-functional collaboration skills are a must. Experience with non-ad monetization features like live streaming, donations, or e-commerce integrations is preferred. Preferred Qualities include experience in investment banking or consulting firms, familiarity with video ads, content monetization, or ad tech ecosystems, and the ability to thrive in a fast-paced, entrepreneurial environment.
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