Director of Marketing

3 days ago

Silver Spring, Maryland, United States American Nurses Association ANA Full time
Director of Marketing Job Description

The American Nurses Association (ANA) is seeking a highly skilled Director of Marketing to join our MarCom team. As a key member of our team, you will be responsible for leading all aspects of integrated marketing communications, working closely with stakeholders, brand, marketing, and communications colleagues, as well as external partners, to develop strategies for events, content marketing, and marketing campaigns for all entities and stakeholders within the ANA Enterprise.

Key Responsibilities:
  • Develop comprehensive awareness of and relationships with diverse stakeholder communities to effectively deliver marketing strategies in support of strategic goals and objectives.
  • Define, articulate, and implement marketing communications strategies to elevate awareness and understanding of the organization's mission, goals, and activities for both revenue-driven and mission-driven activities.
  • Oversee the planning, development, and execution of omnichannel marketing strategies for new and existing products, services, programs, and campaigns, driving meaningful progress and growth.
  • Role model a digital-first and data-driven philosophy across marketing communications strategies and channels.
  • Partner across the Marketing and Communications team to help activate brand strategy through program, product, and service-focused campaigns and activities.
  • Work directly with executive-level clients to validate and regularly update strategic objectives as needed and foster a high degree of stakeholder engagement through externally facing omnichannel marketing and communications mechanisms.
  • Collaborate with brand, marketing, and communications colleagues to ensure strategic, integrated planning, execution, analysis to optimize efficient operations and impact.
  • Responsible for recruiting, hiring, retaining, and supervising individuals in the team and providing coaching, mentoring, and feedback to team members.
  • Shape data ROI reporting to provide insights on attribution, campaigns, and disseminating this information to business partners to better inform them of the work, results, and ROI.
  • Leverage data to perform analytics and drive data-based decision making.
  • Manage budget responsibilities as appropriate to minimize expenses, meet business goals, and maximize ROI.
  • Responsible for performing general market research to keep abreast of trends and marketing and communications movements, and analysis to remain competitive.
  • Establish, communicate, and implement best practices in partnership with digital customer experience capability to further our customer-first, digital-first roadmap.
Requirements:
  • An undergraduate degree from a 4-year institution required (in advertising, marketing, or communications preferred), master's degree preferred.
  • Minimum of 12 years overall product or service marketing experience, 15+ preferred, with a minimum of 5 years managing a marketing team of 8-10+ preferred.
  • Association experience and healthcare or nursing professional knowledge desirable but not necessary.
  • Demonstrated and proven leadership and organizing skills.
  • Analytical and creative thinker.
  • Exceptional understanding of the digital landscape including email marketing, content marketing, lead generation, social media, and digital advertising.
  • Excellent visual presentation and writing skills, and the ability to express complex information in a straightforward way.
  • Demonstrated experience segmenting and targeting audiences and markets to serve relevant messages and content.
  • Demonstrated ability to work with diverse clients.
  • Demonstrated ability to build trusted advisor relationships with clients.
  • Strong customer service skills and customer relationship management experience.
  • Ability to effectively prioritize and execute tasks in a high-pressure environment.
  • Ability to learn at a fast pace and to communicate effectively both written and verbally.
  • Understanding of enterprise-level IT principles and omnichannel marketing best practices.
  • Unparalleled attention to detail.
  • Effective communication and interpersonal skills.
  • Proficiency with Microsoft Office software.
  • Strong project management skills and organization.
  • Strong work ethic and positive attitude.
  • Collegial, positive, innovative work style.
  • Ability to multi-task without losing critical attention to detail.
  • Ability to work collaboratively with org-wide teams in a fast-paced work environment.
  • Flexibility and diplomacy in dealing with changing priorities and demanding workload.
What ANA Offers:
  • Join us and become a "Nurse Advocate" for the more than 5 million Registered Nurses in the United States.
  • Every role within ANA contributes to a healthier world through the "Power of Nurses".
  • An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health Care.
  • Deep commitment to DEIBA.
  • Be a role model for embracing and empowering the uniqueness of every employee.
  • Continuously innovating through creative and strategic initiatives.
  • Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25th and Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.
  • Commitment to your career development and advancement through ANA learning and development programs (internally and externally).

Work Schedule: Hybrid employees must work a minimum of 20% in the office.

Location: New Office Location: 8403 Colesville Road, Suite 500, Silver Spring, MD 20910.

Learn more about the American Nurses Association Enterprise.

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