Strategic Pediatric Nutrition Marketing Director
1 week ago
As a seasoned marketing leader, you will spearhead the development and execution of strategic plans to drive business growth for Abbott's pediatric nutrition products in the US market.
With a strong focus on digital media, influencer marketing, and shopper engagement, you will be responsible for leading cross-functional teams to deliver compelling brand experiences that resonate with our target audience.
Key responsibilities include:
- Developing and executing comprehensive marketing strategies that drive sales, margin, and market share growth
- Collaborating with finance and cross-functional partners to lead LBE workstreams, including financial performance assessment and implications
- Leading media planning and execution across various channels, including social media, email, direct mail, and product promotions
- Analyzing business performance and identifying opportunities for growth through data-driven insights
To succeed in this role, you will need:
- A Bachelor's degree in a relevant field, with an MBA preferred
- 8-10 years of experience in brand management, ideally in healthcare or consumer packaged goods
- Proven ability to develop and execute complex strategic business plans, with a strong track record of financial management and budget control
- Excellent interpersonal skills, with the ability to collaborate with diverse stakeholders and communicate effectively at all levels
The estimated salary range for this position is $184,000.00 - $368,000.00, depending on location and experience. If you are a driven and results-oriented marketing professional looking to make a meaningful impact in the pediatric nutrition space, we encourage you to apply for this exciting opportunity.
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