Strategic Pediatric Nutrition Marketing Director

1 week ago


Columbus, Ohio, United States Abbott Laboratories Full time

As a seasoned marketing leader, you will spearhead the development and execution of strategic plans to drive business growth for Abbott's pediatric nutrition products in the US market.

With a strong focus on digital media, influencer marketing, and shopper engagement, you will be responsible for leading cross-functional teams to deliver compelling brand experiences that resonate with our target audience.

Key responsibilities include:

  • Developing and executing comprehensive marketing strategies that drive sales, margin, and market share growth
  • Collaborating with finance and cross-functional partners to lead LBE workstreams, including financial performance assessment and implications
  • Leading media planning and execution across various channels, including social media, email, direct mail, and product promotions
  • Analyzing business performance and identifying opportunities for growth through data-driven insights

To succeed in this role, you will need:

  • A Bachelor's degree in a relevant field, with an MBA preferred
  • 8-10 years of experience in brand management, ideally in healthcare or consumer packaged goods
  • Proven ability to develop and execute complex strategic business plans, with a strong track record of financial management and budget control
  • Excellent interpersonal skills, with the ability to collaborate with diverse stakeholders and communicate effectively at all levels

The estimated salary range for this position is $184,000.00 - $368,000.00, depending on location and experience. If you are a driven and results-oriented marketing professional looking to make a meaningful impact in the pediatric nutrition space, we encourage you to apply for this exciting opportunity.



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