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Healthcare Marketing Coordinator

2 months ago

Miami, United States Mosaec Full time

Location: Miami, Florida

Position Overview: The Healthcare Marketing Coordinator plays a vital role in enhancing marketing and communication strategies for the clinical institutes within the health system, including specialized areas such as Brain, Cancer, Heart, and Orthopedics. This position collaborates closely with the broader marketing and communications team to establish strategic objectives and initiatives aimed at promoting the growth of these institutes.

Key Responsibilities:

  • Coordinate and support various marketing initiatives tailored to clinical departments, including the formulation of marketing strategies for programs, services, and clinician onboarding.
  • Act as a liaison between the marketing team and clinical institutes.
  • Collaborate with the marketing and communications team to create campaigns that effectively promote clinical services.
  • Develop compelling copy and content for email marketing, public relations, corporate communications, and social media platforms.
  • Assist in the planning and execution of marketing activities, both virtual and in-person, that bolster clinical enterprise marketing efforts.
  • Support the marketing and communications team in crafting and reviewing written content, updating web content, and conducting research on clinical topics for diverse audiences.
  • Provide insights and recommendations regarding advertising expenditures.
  • Contribute to the formulation of strategic marketing plans for clinical services.
  • Conduct research and gather data as necessary.
  • Stay informed on industry trends and marketing best practices, particularly in health and wellness, to provide valuable insights and reporting.
  • Work collaboratively with advertising agencies, monitoring campaign progress and reporting on monthly return on investment.
  • Create marketing materials such as flyers and brochures, ensuring alignment with branding standards.
  • Collaborate with clinical teams to gather content for internal and external communications, adhering to privacy practices and approval processes.
  • Assist in managing the inventory of digital and print marketing materials to support clinical services.
  • Analyze costs associated with promotional initiatives and print materials, contributing to budget planning.

Qualifications:

  • Bachelor's Degree in English, Journalism, Communications, or a related field.
  • 3-5 years of experience in Marketing, Public Relations, or Communications, either in an agency or in-house setting.
  • Proficient in writing AP style and experienced in producing various printed materials.

Skills and Competencies:

  • Exceptional written and verbal communication skills.
  • Familiarity with both digital and traditional marketing platforms.
  • Understanding of the healthcare and wellness marketplace.
  • Strong attention to detail and adherence to established policies and procedures.
  • Ability to thrive under pressure and meet deadlines.
  • Resourceful in identifying marketing opportunities and executing strategic campaigns.
  • Proven project management skills and a proactive approach.
  • Capable of making informed decisions with minimal guidance.