Marketing Coordinator

14 hours ago

Miami, Florida, United States BGPL-USA, Inc. Full time
Job Title: Marketing AssistantJob Summary:

BGPL-USA, Inc. is seeking a highly motivated and organized Marketing Assistant to support the Marketing Manager in developing effective marketing and communication strategies to meet the company's objectives and drive sales growth and customer satisfaction.

Key Responsibilities:
  • Collaborate with the marketing team to execute sales and marketing campaigns, including brainstorming sessions to develop marketing plans for internal and external projects.
  • Measure and report the performance of marketing campaigns, gain insights, and assess against goals.
  • Assist with the development and management of sales support tools, such as marketing materials and technical collateral.
  • Help gather, analyze, and present brand, competitor insights, trends, and data.
  • Identify and report sales team needs based on internal and external surveys.
  • Support the organization and coordination of marketing events, such as tradeshows, wine dinners, trainings, and conferences.
  • Coordinate public relations and outreach initiatives, including press release distribution, awards, and company announcements.
  • Write and edit knowledgeable content for different platforms, such as social media and websites.
  • Maintain brands and products online visibility by updating and sharing approved content and visuals.
  • Assist in managing US social media channels, developing dynamic content, and responding to user interactions.
  • Coordinate and process product samples and marketing materials requests.
  • Support the maintenance and update of a comprehensive internal database, ensuring effective sources of information for the sales team.
  • Attend and execute all necessary general sales meeting presentations and beneficial tradeshows, consumer-facing activities, and brand activations.
  • Follow company guidelines and use developed tools to achieve common goals.
  • Regular in and out-of-state travel with some international travel by various means of transportation.
  • Involve and work with Regional Sales Directors and keep them aware of your plans and achievements to achieve common goals.
  • Report directly to the National Marketing Manager.
Requirements:
  • 2+ years of experience in marketing for an enterprise in the US wine industry.
  • College graduate with an international profile. A specialization in wine and spirit business management or a similar commercial field is preferred.
  • Proven competency in marketing, project management, and business development.
  • Working knowledge of data analysis and performance/operation metrics.
  • Outstanding time management and organizational skills.
  • Excellent executive presence, communication (both oral and written) and selling skills. Articulate and impactful in group presentations and meetings.
  • Enthusiasm, energy, and motivated self-starter who can work with a team and independently.
  • Experience in e-commerce and digital marketing would be a great asset.
  • Aptitude in decision-making and problem-solving.
  • Budgeting and financial-focused mindset.
  • French speaking would be a plus.
Working Conditions:

Ability to travel and work some weekends.

Physical Requirements:

Must have a valid driver's license. Must be able to sit, stand, or walk for a prolonged period. Must be physically able to lift and carry cases of wine and promotional materials. Must be able to lift 50 lbs. Occasionally bend, stoop, reach, kneel, crouch, or climb. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

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