Senior CRM Specialist

20 hours ago


Phoenix, Arizona, United States Sprouts Farmers Market Full time
Job Title: Senior CRM Specialist

We are seeking a highly skilled Senior CRM Specialist to join our team at Sprouts Farmers Market. As a key member of our Loyalty and CRM team, you will be responsible for developing and implementing comprehensive customer lifecycle strategies aligned with business goals.

Key Responsibilities:
  • Develop and implement customer lifecycle strategies, including journey mapping and personalization.
  • Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
  • Collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience.
  • Analyze customer data to optimize journeys and drive data-driven improvements.
  • Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
Requirements:
  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
  • Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
  • Proficient in coding languages relevant to CRM development.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
Preferred Qualifications:
  • Certification in CRM or related field.
  • Previous experience with Braze or similar CRM platforms.
  • Familiarity with UX/UI principles.
  • Experience with data analytics tools.

Sprouts Farmers Market offers a comprehensive benefits package, including competitive pay, sick time plan, vacation accrual plan, opportunities for career growth, and more. We are an equal opportunity employer and welcome applications from diverse candidates.



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