Marketing Director, Digital Influence

5 days ago


New York, New York, United States Weber Shandwick Full time
Job Description

Weber Shandwick is seeking a seasoned Influencer Marketing Strategist, Senior to join our team. As a key member of our social media marketing department, you will be responsible for developing and executing integrated influencer marketing campaigns that drive meaningful results for our clients.

Your primary focus will be on spearheading high-profile activations and campaigns for top lifestyle, consumer health, and CPG clients. You will work closely with our creative, insights, and client experience teams to create and execute multi-platform campaigns that resonate with target audiences.

Key Responsibilities:

  • Spearhead high-profile activations and campaigns for top clients
  • Develop deep understanding of clients' businesses and target audiences
  • Lead creation and execution of integrated multi-platform campaigns
  • Build social influencer strategies cross-functionally
  • Closely partner with social platform and digital SMEs to stay at the forefront of technology trends

Requirements:

  • 8+ years of experience in an agency environment
  • Strong understanding of the overall media and social landscape
  • Excellent communication and negotiation skills
  • Passion for tracking and understanding new trends in culture
  • Deep expertise in managing influencer programs

Salary Range: $100,000 - $130,000 per year.



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