Marketing and Leasing Professional

2 days ago

Tampa, Florida, United States TLR Group Full time
Marketing and Leasing Associate

About the Role:

We are seeking a highly skilled Marketing and Leasing Associate to join our team at TLR Group. As a key member of our marketing and leasing department, you will be responsible for developing and implementing marketing strategies to engage tenants and drive occupancy and retention goals.

Key Responsibilities:

  • Develop and manage all aspects of marketing, including social media, email marketing, events, branding, and videos
  • Assist in social media marketing campaigns and outreach marketing efforts
  • Provide portfolio support within the leasing department to ensure occupancy and retention goals are met
  • Work directly with the Head of Operations to establish plans to engage tenants and drive occupancy and retention goals
  • Manage and oversee marketing budget and contracts
  • Assist properties with planning and executing events
  • Review and approve marketing calendar for all sites
  • Order and design marketing materials for events or resident retention campaigns
  • Work with the Head of Operations and Operations team to ensure vacancy is low by ensuring advertising efforts are up to standard and working properly
  • Assist properties with retention efforts
  • New hire training for Leasing team
  • Refresher training and regular leasing meetings to ensure the onsite team is properly trained
  • Create marketing ads that bring in leads
  • Strengthen online presence and increase reviews for all sites
  • Website management, including editing sites and publishing content
  • Facebook, Instagram, Google, and other social media page and group management
  • Design and establish an employee reward system
  • Provides support to leasing office staff with any questions or conflicts that may need to be addressed
  • Completes regular marketing audits
  • Assists in takeover of new properties by training leasing consultants and assisting with marketing materials
  • Assists with marketing efforts to promote positive awareness of TLR properties and increase traffic of prospective residents
  • Visits properties regularly to observe leasing consultants and ensure they are performing up to TLR standards
  • Visits properties regularly to assist with occupancy and retention
  • Schedules secret shops and discusses results with the onsite team
  • Assists operations in implementing strategies to improve the quality of service
  • Complies with all applicable federal, state, and local laws and regulations governing the real estate industry, multifamily housing, and leasing activities

Requirements:

  • 2+ years of marketing experience required or strong education/background in Marketing
  • Must have at least a Bachelor's degree in Marketing
  • Property Management experience preferred but not required
  • Customer Service skills
  • Must have reliable transportation and a valid driver's license

About TLR Group:

TLR Group is a leading multifamily property management company with a reputation for excellence in customer service and community engagement. We are committed to providing a positive and supportive work environment for our employees and are seeking a highly skilled Marketing and Leasing Associate to join our team.

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