Data Analyst for Marketing and Customer Insights
1 week ago
We are seeking a skilled Data Analyst to join our marketing team at Ascend Learning. As a Data Analyst, you will play a critical role in analyzing customer data and developing actionable insights that inform our marketing strategies.
Job DescriptionThe successful candidate will be responsible for:
- Evaluating the effectiveness of marketing initiatives through meticulous tracking, analysis, and reporting;
- Providing data-driven insights to support campaign optimization and decision-making;
- Collaborating with cross-functional teams to develop and maintain comprehensive reports and dashboards;
- Ensuring data integrity and accuracy across various databases and systems;
- Developing and maintaining key performance indicators (KPIs) related to customer data quality and performance.
To be successful in this role, you will need:
- A bachelor's degree in business analytics, data science, or a related field;
- 5+ years of experience in data analysis and marketing metrics measurement;
- Strong analytical skills and ability to translate data into actionable insights;
- Excellent written, verbal, and visual communication skills;
- Experience with web analytics tools such as Google Analytics and GA4;
- Familiarity with statistical techniques and data visualization tools.
Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students, and employers across various industries. We are committed to accelerating learning pathways that can move people into careers where they have the knowledge and skills to make an impact.
Salary and BenefitsThis position offers a competitive salary range of $80,000 - $110,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package including flexible paid time off, medical, dental, and vision insurance, 401(k) employer matching program, parental leave, wellness resources, charitable matching program, hybrid work arrangement, and more.
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