Marketing Director

6 days ago

Concord, New Hampshire, United States ClearChoiceMD Full time

ClearChoiceMD is seeking a highly skilled Marketing Director to lead the development and implementation of integrated online and offline marketing plans designed to increase clinic visits and brand awareness in local markets.

The ideal candidate will have direct experience in managing paid search campaigns, demonstrating hands-on expertise in developing and enhancing these initiatives.

This is a unique opportunity to build your own team, empowering you to drive strategic initiatives aligned with the organization's growth objectives.

Key Responsibilities:

  • Source, hire, and develop the marketing team capable of managing services currently outsourced to the third-party agency.
  • Create and optimize a digital marketing plan that drives visit growth while maintaining attractive cost per new patient metrics.
  • Track and analyze the efficiency and effectiveness of all marketing channels, activities, and messaging and rebalance media mix allocations to maximize visits.
  • Develop marketing budget and visit goals and ensure spending meets the organization's goals and adheres to the annual budget.
  • Publish weekly and monthly performance reports highlighting trends, successes, and opportunities to keep senior executives abreast of marketing conditions and campaign results.

Requirements:

  • Expertise in paid search with the ability to step in to manage campaigns and bidding strategies if necessary.
  • Extensive experience with digital marketing strategies that drive customer acquisition.
  • Familiarity with traditional media and how to integrate with digital marketing media.
  • Ability to hire, train, manage, and mentor a marketing team and agency partners.

Benefits:

  • Medical, Dental, and Vision Insurance
  • Paid Time Off and Paid Holidays
  • 401k with company match
  • Company Paid Short Term Disability and Life Insurance
  • Free (4) Urgent Care Visits/yr for Employees + Dependents, Discounted Company Apparel, Flexible Remote/Hybrid Working Arrangements, and more

We are an Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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