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Regional Marketing Manager

1 month ago

Plano, Texas, United States Trintech Full time
Job Summary

As a Regional Marketing Manager at Trintech, you will be responsible for developing and executing marketing plans and campaigns to generate leads for our North America region. You will work closely with Sales and Product Marketing stakeholders to design, orchestrate, and deliver lead generation programs, as well as measure and report results and success metrics.

Main Responsibilities
  • Manage the implementation of go-to-market plans to meet Sales revenue goals.
  • Develop, execute, and manage comprehensive North America Marketing plans for integrated multi-touch marketing campaigns, including webinars, tradeshows, seminars, emails, landing pages, content syndication, advertising, social media, collateral, and blog posts.
  • Support Sales by generating new, high-quality leads and promoting the Trintech brand and products across our vertical markets.
  • Contribute to the development, implementation, and optimization of lead nurturing and ABM programs while measuring performance, conversions, and pipeline contribution.
  • Partner with Product Marketing, Subject Matter Experts, Partners, and Sales Teams to develop and produce all campaign-related materials, such as industry briefs, eBooks, whitepapers, customer stories, web content, social media, use cases, and more as needed.
  • Establish clear project timelines and ensure materials are completed and campaigns are executed as scheduled, avoiding any delays that would negatively impact the sales pipeline.
  • Deeply understand Trintech's products to ensure all campaign materials have strong customer-centric messaging, compelling narratives, and effectively communicate the business value and benefits of our solutions.
  • Help drive and coordinate the creation of customer case studies, press releases, events, and communications.
  • Coordinate demand generation marketing campaigns with Sales to guarantee proper and swift follow-through and eliminate the risks of losing potential opportunities. Brief Sales teams prior to campaign launches to ensure alignment and optimization of results.
  • Monitor campaign impact on lead quality, opportunity conversions, and pipeline velocity by actively tracking the results of deployed activities and identifying improvements to implement.
  • Responsible for managing budget plans, forecasting, and ROI reporting.
Requirements
  • Bachelor's degree in business or technology. Master's degree a plus.
  • 5+ years of previous experience in marketing B2B technology products/solutions preferred.
  • Previous experience in B2B customer-facing roles such as Sales or Presales is a plus.
  • Established track record of owning the development and execution of multi-channel marketing campaigns for lead generation.
  • Demonstrated experience and excellence in delivering customer-centric messaging, materials, and communications.
Technical Skills
  • MarTech: Strong experience with Marketing Automation Platform (Marketo Preferred), good familiarity with Salesforce, and experience with ABM platform (6sense Preferred).
  • Advanced capabilities in Microsoft Office Suite (Word, PowerPoint, Excel).
Personal Skills
  • Excellent writing and interpersonal communication skills.
  • Strong customer focus and business acumen; has a passion for business value.
  • Hands-on, can-do attitude. Self-sufficient and proactive in solving problems.
  • Strong project management skills, ability to effectively prioritize multiple projects.
  • Strong cross-functional collaborator and ability to build close relationships with sales stakeholders.
  • Driven and resilient.
  • Organized, analytical skills.
  • Ability to follow directions and work independently.