Regional Director of Sales and Marketing
4 weeks ago
The Regional Director of Sales and Marketing is a key partner in the development and implementation of consistent company-wide directives for marketing initiatives, owner relationships, strategic positioning of hotels, and all other business activities related to Sales, Catering, and Convention Services.
This individual is responsible for planning and managing the overall sales and marketing for a region and/or portfolio of multiple verticals, providing guidance and direction to hotel Directors of Sales to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives for the entire collection of hotels.
This role will collaborate with hotel Operations leadership to develop short and long-term planning and operations of the hotel sales division, including direct sales efforts, follow-up, and proper sales administration and training.
This position will oversee and audit sales automation efforts to maximize overall revenue, monitor group transient and catering sales solicitations and bookings to maximize overall revenue, and evaluate and track hotel revenue performance of assigned hotel region against budget, brand benchmarks, and assigned portfolio.
This individual will be responsible for cultivating and maintaining positive relationships with clients and respective ownership groups, influencing the development of hotel sales and marketing plans and actions to maximize enterprise value while maintaining brand identity and standards.
This role will also oversee the management of the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate occupancy and food and beverage opportunities, ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
Responsibilities- Cultivate and maintain positive relationships with clients and respective ownership groups.
- Influence the development of hotel sales and marketing plans and actions to maximize enterprise value while maintaining brand identity and standards.
- Oversee the management of the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate occupancy and food and beverage opportunities.
- Monitor group transient and catering sales solicitations and bookings to maximize overall revenue.
- Evaluate and track hotel revenue performance of assigned hotel region against budget, brand benchmarks, and assigned portfolio.
- Oversee and audit sales automation efforts to maximize overall revenue.
- Conduct on-property visits to hotels within assigned collection to assess strength of sales leadership, strategic culture, and adherence to Aimbridge Hospitality's established regulations, company standards, sales standards, and sales metrics.
- Train all respective Directors of Sales within assigned portfolio(s) on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
- Partner with hotel/sales leadership and/or Corporate HR to manage Human Resources in the division, including attracting, retaining, and motivating Associates, hiring, training, developing, empowering, coaching, and counseling, conducting performance and salary reviews, resolving problems, providing open communication vehicles, disciplining, and terminating as appropriate.
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