Senior Channel Marketing Manager

4 weeks ago

Plano, Texas, United States Cognigy Full time
About the Role

Cognigy is seeking a highly skilled Senior Channel Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a channel marketing strategy to engage partners and accelerate the momentum of partnerships.

The ideal candidate will have a strong understanding of channel sales, partner ecosystems, and go-to-market strategies. You will be responsible for cultivating relationships with partners, identifying opportunities for pipeline growth, and developing high-quality marketing content.

Key responsibilities will include:

  • Shaping and executing a channel marketing strategy to engage partners and generate revenue
  • Driving partner events, virtual and in-person, and handling all event logistics
  • Planning a regular cadence of communications for product launches, marketing activities, and time-sensitive updates
  • Collaborating cross-departmentally to develop high-quality joint marketing content
  • Conducting post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams
  • Tracking, analyzing, and reporting on channel marketing data to shape future strategies

Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in marketing, communications, or a related field
  • 5+ years of experience in channel marketing, account-based marketing, or related roles
  • Strong understanding of channel sales, partner ecosystems, and go-to-market strategies
  • Proven experience in managing marketing budgets and executing marketing strategies
  • Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events
  • Proficiency in marketing analytics and data-driven decision-making
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

What We Offer

Cognigy offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for marketing and partnerships, we encourage you to apply for this exciting opportunity.

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