Product Marketing Strategist
1 week ago
As a Product Marketing Strategist, you will play a key role in developing and implementing product marketing strategies to drive revenue growth and support product penetration goals.
Key Responsibilities- Collaborate with the VP of Marketing to develop and implement the product marketing strategy, including strategic positioning, sales enablement, email campaigns, webinars, training materials, video content, and more.
- Build and maintain all product marketing collateral, including product guides, sales materials, pricing documents, and more.
- Plan and execute B2B product marketing campaigns to drive engagement, leads, and promote awareness of all products and features.
- Develop and maintain a monthly product marketing deliverable calendar.
- Ensure consistency in messaging, branding, content, and look-and-feel of all internal and external product communications and marketing materials.
- Bachelor's degree in Marketing, Business, Public Relations, Communication, or related field.
- 6+ years' professional experience in marketing, public relations, or related field.
- Strong verbal and written communication skills.
- Exceptional analytical and deductive reasoning skills.
- Fluent in all social media platforms.
- Understanding of paid digital advertising and Google Ads a plus.
- Basic knowledge of WordPress a plus.
We offer competitive compensation commensurate with experience, participation in company benefit offerings, including medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more. This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone preferred.
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